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Anne V.AV

Average response time: 1 hour

About Anne

Diplômée d’une Ecole de Commerce et d’un DEA en sciences humaines, j'évolue depuis 20 ans, dans l’univers du luxe avec une vision à la fois stratégique et analytique de ce que doit être l’image d’une marque.

Ayant occupé pour des maisons aussi prestigieuses des postes clés en marketing opérationnel, communication interne et externe et en marketing digital, j'ai appris à maîtriser l’ensemble des canaux d’une stratégie à 360°,me permettant d’appréhender la croissance des entreprises dans leur globalité.

Conseil en stratégie de positionnement et de développement de marques :
- sociétés françaises en recherche de croissance à l’international
- sociétés étrangères désireuses de s’implanter sur le marché français
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • Russian

    Fluent

Can work on-site
Paris (up to 50km), Paris (up to 100km)

Experience

  • Planète Publics
    Director
    April 2018 - Today (8 years and 2 months)
    Paris, France
    I define and implement marketing strategies for companies in the luxury hotel, fashion, start-up and arts & crafts sectors. After an audit, I draw up offers and solutions to develop or strengthen the reputation or image of a brand, product or service, in order to develop customer base. Statistical analysis of a market, the design of a communications campaign or the development of a product launch strategy are just some of the tasks I can take on as part of a team. On the lookout for the latest trends, I'm constantly adapting campaigns to take account of social changes or technological advances, particularly those due to AI. What's more, I make it a point of honor to integrate our social and environmental responsibilities at the heart of every issue. Want to find out more? Contact us now!
  • La Suite Jenny Sacerdote
    Director & Curator
    April 2018 - September 2022 (4 years and 5 months)
    Los Lagos Region, AR, Chile
    Commercial luxury marketer, long-term vision advisor, strategy for international implementations, communications action plans, heritage curator. 2D and 3D designer, artistic director, quality supervisor, management of garment factory. CSR consultant, upcycling policies.
  • Hôtel & Spa Le Rocroy ****
    Director
    October 2022 - June 2023 (8 months)
    Paris, France
    After 6 months of supervision of the works and a soft opening, I elaborate the commercial policy of the hotel, optimize the occupancy rate, coordinate the daily operations to ensure an optimal profitability of the establishment. I supervise and develop the reception, housekeeping, banquets and restaurant teams to guarantee the quality of an excellent service.

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Education

  • Séminaire Américaniste
    EHESS - Ecole des Hautes Etudes en Sciences Sociales
    2006
    Séminaire Américaniste
  • Etudes Doctorales, Sociologie
    EHESS - Ecole des Hautes Etudes en Sciences Sociales
    1997
    Etudes Doctorales, Sociologie

Skill set

Categories