About Annette
Armenian
Native or bilingual
English
Native or bilingual
Persian
Native or bilingual
French
Conversational
Arabic
Basic
Experience
- CAMAIEU (CELIO)Product DeveloperRETAIL (LARGE RETAILERS)April 2024 - April 2024 (1 month)Paris, France
- Led the design and production of Camaïeu's first handbag and metal closure, working alongside the creative management team.
- LA COQUE FRANCAISEUX/UI DesignerE-COMMERCEAugust 2023 - October 2023 (2 months)Paris, France
- UX/UI design for the mobile and desktop view of the e-commerce site to improve customer experience and optimise conversion rates. www.lacoquefrancaise.com
- Conducted user research to inform and refine the design process, ensuring a user-centric approach.
- GeodieFounder and Creative DirectorFASHION AND COSMETICSJanuary 2014 - Today (12 years and 5 months)Tehran, Iran
- Founded and developed a medium luxury handcrafted leather handbag brand operating globally and launching 2 collections a year. Reached 100% annual sell-through rate for 7 years (~1500 items per year). GEODIE
- Devised and implemented a strategic brand and distribution plan across diverse global markets (Dubai, Iran, Germany, France, Canada, Caucasus), expanding customer base to 150k+.
- Oversaw daily operations across 4 locations, managing a team of 10+ professionals, and ensuring streamlined processes for optimal productivity.
- Developed an Augmented Reality Shop, allowing customers to customize the handbags virtually, resulting in a 40% increase in brand awareness and doubling customer engagement growth.
- Drove e-commerce purchase adoption from 2015 (social media, website).
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Education
- Masters in Landscape ArchitectureEast London University2015
- Bachelors of Agricultural EngeneeringAzad University of Tehran2013
Certifications
- High-fidelity designs and prototypes in Figmagoogle2022
- Innovation ManagementInternational Business Management Institute – IBMI. Berlin, Germany2020