Description

Senior / Fractional Marketing Leader | Demand Generation, ABM & GTM | B2B SaaS

I help B2B SaaS and tech companies turn marketing into a scalable revenue engine.

With 15+ years of experience, I support organizations at different stages of growth, from early structuring to scaling, by combining strategic vision with hands-on execution.

I work as a freelance:

•Fractional Head of Marketing

•Senior Marketing Manager

•Growth & demand generation lead on specific projects

My core areas of expertise include:

•Demand generation & lead generation

•Account-Based Marketing (ABM)

•Go-to-market strategy & positioning

•Marketing automation & CRM (HubSpot, Salesforce)

•Content strategy & inbound marketing

I operate in international environments and bring a strong focus on performance, pipeline generation, and measurable ROI.

At Kurmi Software, I generated over 1,700 MQLs through multi-channel digital campaigns and built a scalable inbound marketing engine.

At Insight, I led marketing initiatives generating up to €360K in ROI while contributing to a strategic brand repositioning.

I also co-founded a consulting initiative focused on helping B2B SaaS companies expand into the EMEA market through a partner-first approach.

I can step in both:

•to build marketing foundations from scratch

•or to optimize and scale existing setups

My goal: deliver fast, tangible business impact through marketing aligned with sales and growth objectives.

Available for projects in French as well

Remote / hybrid missions

Core Expertise

Demand Generation & Marketing Automation

Content Marketing & Thought Leadership

Go-to-Market Strategy & Positioning

Account-Based Marketing (ABM)

Lead & Pipeline Generation

Partner & Field Marketing

PR, Communications & Brand Development

SEO, SEM & Paid Acquisition

HubSpot, Salesforce & Marketing Analytics

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

GlexScale
Co-Founder & CMO
CONSULTING AND AUDITS
January 2025 - Today (1 year and 7 months)
Paris, France
months Role: Co-building the GTM foundation and leading marketing to drive demand generation & global clients' EMEA expansion.
▪ Define GTM roadmap, positioning, ICPs and vertical expansion strategy
Lead brand narrative and owned media ecosystem (website, content, social, PR, ABM programs)
▪ Drive ecosystem visibility through ambassadors, strategic partnerships and international industry events in India & Asia
▪ Design scalable client delivery and market-entry playbooks
▪ Establish performance framework and manage marketing budget
Go-to-Market (GTM) Strategy B2B Marketing Strategy Inbound marketing Marketing and Communications Planning CRM
Kurmi Software
Global Marketing Manager
SOFTWARE PUBLISHING
January 2022 - January 2024 (2 years)
Boulogne-Billancourt, France
Role: Raise 1500 MQLs/year, improve Kurmi Awareness and rebrand image on the market

2 years
▪ Directed website redesign and brand refresh (+35% traffic growth)
▪ Built inbound content engine and marketing automation (HubSpot migration)
▪ Defined editorial strategy and owned organic social roadmap (LinkedIn, thought leadership, reporting)
▪ Led PR strategy and media relations to strengthen brand authority
▪ Produced multi-format content (webinars, case studies, articles) aligned with pipeline objectives
▪ Executed demand generation campaigns (TechTarget, SEM, Google & LinkedIn Ads – 1,700 MQLs)
Génération de leads Digital Marketing Inbound marketing CRM Social media
Insight Technology – IT Global System Integrator
Digital Marketing specialist
SOFTWARE PUBLISHING
January 2016 - January 2022 (6 years)
Vélizy-Villacoublay, France
Role: Change image on the market from an IT reseller to a Global System Integrator and generate 1000 leads
▪ Developed full digital strategy and managed €55K non-sponsored budget
▪ Led PR strategy and agency management (90 Tier 1 IT & Business publications/year)
▪ Built and scaled content engine: 12 webinars/year, 8 monthly assets (articles, videos, infographics, podcasts), 40 newsletters/year → +30% annual web traffic growth
▪ Generated 850 inbound leads and €360K ROI through content-driven campaigns
▪ Owned organic social strategy and reporting; launched executive social selling program ("Be Social")
▪ Managed €30K LinkedIn Ads budget → 545 leads, 33 projects, €100K ROI
▪ Delivered high-impact events & VIP programs → €125K ROI