About Anne-Sophie
Senior Marketing Consultant - travaille principalement dans le secteur du Luxe et Beauté. +8 ans d’expériences sur des marques tel que Louis Vuitton, Dior, Jo Malone, Tom Ford, Byredo, Off-White etc.
Accompagnement des marques sur leur développement au niveau stratégique : définition de plan marketing, communication, stratégie produit, digital marketing mais aussi sur les déploiements de marchés tel que US, Chine, Corée, UAE, Europe avec des plans Trade marketing dédiés.
Senior Marketing Consultant - in the Luxury and Beauty sector. +9 years of experience on brands such as Louis Vuitton, Dior, Jo Malone, Tom Ford, Byredo, Off-White, Simihaze Beauty etc.
Brands' support on their Strategic development: definition of marketing plan, communication, product strategy, digital marketing but also on market deployments - opening such as US, China, Korea, UAE, Europe with dedicated Trade marketing plans.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceSenior Beauty Marketing ConsultantFebruary 2023 - Today (3 years and 4 months)Paris, France• Brand Strategy• Brand Marketing• Digital Marketing• Communication - Media• Positioning• Product Strategy• Trade Marketing• Project management• Market opening (EU, ME, China, Korea, US etc.)
- OFF-WHITEBeauty Marketing ManagerJune 2022 - Today (4 years)Milan, Metropolitan City of Milan, Italy- Create and support a new category- Build strategy and positioning, overseeing products building, marketing plan, trade marketing, retail experience
- BYREDOContent Strategy ManagerMarch 2021 - May 2022 (1 year and 2 months)Paris, FranceOverseeing the brand languages and expressions across all markets and all formats. (visual, video, copy)- Build brand awareness and engagement across all channels- Content strategy definition and brief 24 to 12 months before launch- Definition and deployment of content and global media strategy - 6 month before launch- Global and local content strategy coordination (.com, social, e-retail..)- In charge of social channels (Instagram, Facebook, TikTok, WeChat, Weibo, Little Red book)- 360 media activations
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Education
- MBA Luxury Brand Marketing and International ManagementInstitut Supérieur de Marketing du Luxe - Sup de Luxe / EDC Paris2015MBA Luxury Brand Marketing and International Management
- Bachelor of Science in MarketingConservatoire National des Arts et Métiers2014Bachelor of Marketing and Management of Innovation, Marketing