Anne Sikias

BEECOMM® web service is a collaborative platform connecting architects and building companies, to create architecture news. BEECOMM® enables Architects to publish for free their projects, through a building industry audience. > Architects win awareness and new clients, while keeping their reputation under control. BEECOMM® helps Building companies > To publish more reference projects > To increase conversion and reduce acquisition costs of leads, thanks an over-impacting communication content > To make your architect specifiers loyal, by providing them added value through customer relationship > To upgrade their image, by constituting a portfolio of awesome references > And above all…to save LOADS of time

Scope of responsibility: Products for interior design; external facades; hot tubs; sanitary // acrylic and mixed solid surfaces, architectural resin, acrylic sheets – 13 brands in total. Marketing strategy and operations Global

- Increased sales, improved brand image and salespeople motivation, through: new brand positionings; development of original and well-thought sales aid materials (brochures, sales presentations).

- Built brand recognition and optimized sales aid material development costs, through: development of 3 business units and corporate identities for 13 brands + multi-brand communication; templates for e-mailings, Word, PowerPoint. EMEA

- Improve service reactivity and reduce team's workload: brand manuals; cloud setting.

- Reduce cost per lead: modular stand; CRM dashboard setting.

- Lead generation: CPD development.

Scope of responsibility: Products for interior design; external facades // acrylic solid surface. Marketing strategy and operations Europe

- Increased sales, improved brand image and salespeople motivation, through: new brand positioning; design contests (Awarded in 2011); development of original and well-thought sales aid materials.

- Built brand recognition through: corporate identity development; press relations; partnerships with designers, architects and schools.

- Productivity improvement through: brand manuals; CRM set-up; marketing automations (leads capture & dispatch); BIM Objects development.

- Lead generation: web campaigns (social media, Google Ads, e-mailings); trade shows (stands), SEO, advertising in leading architectural magazines; 2 websites; CPD development.

- Improved internal communication through: annual distributor meetings; brand manuals; cloud setting.