About Annabelle
Product Leader with 9+ years of experience in top-tier tech and consulting organisations including eBay, Amazon, Accenture, and Europcar Mobility Group. I bring a strong blend of product strategy, innovation, and execution, backed by hands-on leadership. Passionate about using technology to solve real customer problems with deep user empathy and a sharp intuition for business value. I hold MS and BA degrees from French and the US Universities.
With strong foundations in consulting (Accenture) and Big Tech product management (Amazon, eBay), I have mastered Product Management across diverse organisational models, operating rhythms, and levels of scale. I help companies accelerate growth, improve product culture, and execute strategically.
Consulting Areas & Expertise:
Product Strategy & Leadership
- Defining Product Strategy, Product Vision, and long-term Strategic Roadmaps
- Leading Product Portfolio Management and prioritisation
- Designing Growth and Scaling strategies for digital products
- Building strong product innovation rituals and product culture
Organisational Transformation
- Product org transformation and Product coaching
- Implementing effective processes tailored to your organisation’s reality
- Increasing team velocity, execution quality, and cross-functional alignment
- Running strategic workshops, ideation sessions, alignment rituals and managing big programs (SoS)
Market & Growth Strategy
- Market expansion planning & execution
- Monetisation strategy and revenue optimisation
- Go-to-Market (GTM) strategy for new product launches
- Product marketing, positioning, and competitive analysis
Execution & Delivery Excellence
- Driving Product Discovery and iterative product development
- Establishing a strong A/B testing and experimentation culture
- Enabling data-driven decision making across product teams
- Customer journey mapping and UX optimisation
- Achieving and validating Product-Market Fit
English
Native or bilingual
French
Fluent
Russian
Native or bilingual
Remote only
Primarily works remotely
Experience
- eBayProduct LeaderE-COMMERCEJuly 2023 - Today (2 years and 11 months)Berlin, GermanyDriving strategic growth and strengthening the company’s position across global markets through high-impact initiatives, including:
- Launched ML-powered message translation in eBay Messenger, unlocking $9M in incremental GMB.
- Optimized the bottom-of-funnel experience for International Markets, addressing an opportunity size of $300M iGMB.
- Improved the Conversational Shopping user experience, generating $88M in annualized iGMB.
- Amazon LogisticsProduct LeaderLOGISTICS AND SUPPLY CHAINNovember 2022 - July 2023 (8 months)Paris, FranceLed strategic programs to enhance Amazon’s core delivery propositions across diverse customer segments and multiple international markets.
- Accelerated delivery speeds by driving the Target Delivery Upgrade (TDU) initiative.
- Partnered with Science and Economics teams to work on ML-models that improved delivery speed predictions and selection for key use cases.
- Drove end-to-end CX improvements for Small & Light ASINs across the EU.
- Coordinated delivery operations readiness for Prime Day and Peak periods, ensuring reliability at scale.
- Octo Technology - part of AccentureSenior Product ManagerJanuary 2021 - November 2022 (1 year and 10 months)Paris, FranceAs a Consultant and Senior Product Manager, I led 3 main projects for 3 different clients: Scoping of a new Information System for the INSEEC-U group of universities; Redesign of a new website and mobile app for Rothschild & Co. private banking; Redesign of the National Driving License system for the Ministry of the Interior of France.
Recommendations
Be the first to recommend Annabelle
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Marketing & CreativityESCP EUROPE BUSINESS SCHOOL2016Master in Marketing & Creativity
- Master in Global Economy & International ManagementFAR EASTERN STATE UNIVERSITY OF ECONOMICS & MANAGEMENT2011Master in Global Economy & International Management