About Anna
En partenariat avec des marques et des agences, je crée des rapports de tendances et apporte des recommandations stratégiques pour enrichir leur empreinte culturelle et renforcer leur présence sur les réseaux sociaux.
French
Fluent
English
Fluent
German
Native or bilingual
Russian
Native or bilingual
Remote only
Primarily works remotely
Experience
- MeltwaterInsights DirectorJanuary 2021 - January 2023 (2 years)Paris, France
- Managed a client portfolio of 10 global key players in luxury and sport industries
- Oversaw a global team of 12 analysts, data scientists &research managers
- Nurtured a future-forward approach to social media research within the team that prioritises cultural relevancy, storytelling and long-term thinking
- Directly collaborated with decision makers in social insights, marketing & media teams to advise them on their social analytics approach and their social media presence
- Designed and implemented custom-made methodologies that leveraged quantitative and qualitative research methods
- Negotiated and handled research budgets up to 200.000€
- LINKFLUENCESenior Insights ManagerJanuary 2018 - January 2021 (3 years)Paris, France
- Conducted 50+Adhoc research studies in luxury fashion & beauty, as well as FMCG and automotive industries.
- Successfully managed the a SaaS project for a premium German car brand that transformed into a global roll out across 10+ markets. Rebooted a brand equity project for a leading French luxury corporation involving 17 brands and 7 markets.
- GestaltenEditor & Content CuratorJanuary 2016 - January 2018 (2 years)Berlin, Germany
- Editor of 13 books on design, travel &food featured in CNNStyle, Wired
- Implemented editorial concepts from initial research to content curation and photo & text editing
- Closely collaborated with the editor in chief and guest editors
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Education
- Master communication, médias et industries créatives, cum laudeSciencesPo, Paris2016