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Angelica CastroAC

Angelica Castro

Klaviyo Strategist + Senior Designer

€125/day
Mexico City, MX
3-7 years

Average response time: 1 hour

About Angelica

High-end brands need more than generic emails.

Your customers expect designs and messaging that feel thoughtful, on-brand, and premium, while still delivering significant results.

With a background in Graphic & Multimedia Design, ongoing studies in Computer Systems Engineering, and years of hands-on results, I bring the skills of a senior designer and strategist to your email marketing.

What I can help you with:
✅ Lead-capture popups that actually convert
✅ Flows & campaign templates designed for your brand (not cookie-cutter)
✅ Campaign calendars & strategy
✅ A/B testing and data-driven improvements
✅ Ongoing eCommerce marketing consulting

If your emails don’t match the quality of your brand, or if they’re just not performing the way they should, send me a message!

Warmly,
Angie
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • White Canvas Co.
    Email Marketing Specialist
    E-COMMERCE
    October 2023 - Today (2 years and 8 months)
    Led strategy, content calendar, copywriting, design, Klaviyo execution and reporting for multiple eCommerce clients.
    • +64% attributed revenue MoM through optimized segmentation and messaging
    • Increased list growth by 1,850% through new signup incentive; contributed $7.8k in additional revenue
    • Improved open rates to 58–64% over multiple months through value-led content and improved deliverability
    • Click rate rose 45% MoM after refining CTA placement and visual clarity
    Klaviyo Copywriting Email marketing Reporting
  • White Canvas Co.
    Graphic Designer
    E-COMMERCE
    November 2022 - October 2023 (11 months)
    • Created brand guidelines and developed visual identities for eCommerce clients, ensuring consistency across web, email, and social.
    • Designed email templates, paid media creatives, and social content across multiple digital channels.
    • Designed eCommerce UI/UX Shopify mockups with a focus on clarity and mobile responsiveness.
  • ProInternet
    Frontend Developer
    DIGITAL AND IT
    October 2021 - May 2022 (7 months)
    • Coded and maintained websites with a focus on clean, responsive design using HTML, CSS, and JavaScript.
    • Developed interactive prototypes and supported the creation of elaborate eCommerce platforms, ensuring smooth user experiences and scalable front-end architecture.

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Education

  • Klaviyo Product & Deliverability Certified
    Klaviyo Academy
    2023
  • BA in Graphic & Multimedia Design
    Universidad del Noreste
    2022

Skill set

Categories