Description

15 years digital marketing experience translating digital marketing practices into a cohesive strategy for businesses. Involving planning, developing, implementing and managing the overall digital marketing and communications strategy.

My roles over the years have been predominately to act as an ideas hub for the organisation I’m working for, with the aim of providing innovative digital approaches and solutions for digital touch-points, communication strategies and campaigns. This can cover anything from email marketing, corporate communications, CRM, stakeholder engagement, product management, website/microsite development, social media, search marketing, video and interactive products or user experience.

In all my roles I pride myself on being able to quickly develop a good understanding of the organisation, the challenges and the objectives. And then be able to blend this into an integrated approach that delivers against theses.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Performance Review Institute (PRI)
Senior Marketing Specialist
October 2021 - April 2023 (1 year and 6 months)
London, UK
Responsible for developing marketing communication strategies, programs, campaigns and plans to meet the organization's business objectives. Will also be responsible for defining marketing projects for implementation by staff and agencies, establishing appropriate metrics and analyzing overall results of marketing strategies, and serving as main marketing department interface with Business Unit staff.
Lower Thames Crossing
Digital lead
June 2018 - November 2021 (3 years and 5 months)
London, UK
Responsible for owning the digital strategy including delivery through the team and across all staff, and managing and overseeing all aspects of digital content, platforms and output.
Freelance
Freelance
June 2015 - September 2021 (6 years and 3 months)
Working for a variety of start ups and incubators to set-up and establish digital practices and operations (email marketing, social media presence/strategy, website design/build, and acquisition strategy/implementation).