About Anastasiya
I'm a senior brand and growth designer with 9+ years of experience helping companies build distinctive visual systems and data-driven marketing creative. My work focuses on brand identity, marketing campaigns, growth design, and AI-integrated creative workflows.
I previously led a design team at a digital agency and spent 5 years creating visual assets for a portfolio of mobile puzzle game apps reaching 200M+ users worldwide, owning visual quality across brand, App Store and performance marketing materials. I now work independently with international clients across Europe.
What I do:
· Brand identity systems — logo design, visual guidelines, brand books
· Marketing & campaign design — print, digital, social media assets
· Growth design — App Store assets, performance creatives, A/B testing visuals
· Art direction — visual concepts and creative leadership for campaigns
· AI-integrated visual production integrated into brand and marketing workflows
Portfolio Website: anastasiya-design.framer.website
Instagram: sanoa.buro
Based in Italy (CET), working globally.
English
Fluent
Italian
Conversational
Remote only
Primarily works remotely
Experience
- sanoa.buroIndependent Design ProfessionalAugust 2025 - Today (11 months)Working independently on AI-driven creative projects across brand and product. Visual direction for brand campaigns, AI-integrated product design, and vibe-coded prototypes. Exploring how AI tools fit into modern design workflows.
- EasybrainProduct Marketing DesignerMay 2020 - June 2025 (5 years and 1 month)Mobile Marketing & App Store Assets• Designed and optimized App Store and Google Play assets (screenshots, promotional materials), maintaining visual quality across all storefronts• Developed performance creatives for global ad networks, adapting marketing visuals and brand aesthetics for various GEOS• Refined creative strategy by analyzing CTR and conversion metrics, leveraging Al tools to generate assets and accelerate continuous A/B testing• Collaborated cross-functionally with product and marketing teams to translate strategic ideas into clear, data-informed creative solutions
- ARTOXHead of Design DepartmentJune 2018 - May 2020 (1 year and 11 months)Minsk, Belarus• Led the development of digital marketing materials and brand visuals• Supervised a small design team and ensured visual consistency across all touchpoints• Partnered with marketing and strategy teams to develop campaign concepts• Directed creative ideation for advertising campaigns• Analyzed campaign performance and refined visual approaches based on data
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Education
- Master’s in New Media Communication & Interaction DesignIAAD2023Focused on interaction design, digital product strategy, and visual communication. The program deepened my user-centered approach, blending aesthetic precision with usability principles.
- Bachelor’s in Enterprise Management and EconomicsEnterprise, BNTU2015Provided a strong foundation in business strategy, data analysis, and marketing logic. This background deeply informs my current data-driven approach to product and performance design, allowing me to bridge business goals with visual execution.