Description

International marketing proficiency (10 years) in building and developing brands and categories.

3 years agency side (Adidas, Unilever);

8 years Heineken marketing in Russia (Moscow) and the Netherlands (Amsterdam).

Enterpreneur and founder of Social Butter - social-first digital marketing agency with a new vision, powered by AI. Based in Amsterdam with a global reach, we specialize in helping lifestyle brands establish a strong, impactful online presence.

Co-founder of Metasouls - ed tech startup onboarding into the skills of the future, including AI and web3, via online education and offline events.

My key competencies:

360 marketing strategy building, web3 marketing knowledge, brand building (both global and local), consumer insight understanding, multichannel communication strategy, innovation marketing (developing product concepts, ideation process, Product LifeCycle Process in CPGs).

I am an international speaker, advocating for web3 and other future-oriented skills.

At the heart of my work lies a commitment to empowering people, nurturing creativity, and promoting sustainable practices in the business world. I am driven by my interests in people, sport, photography, world exploration, mindfulness, sustainability, art, women empowerment.

My multifaceted interests and experiences enable me to bring a unique perspective to every role I undertake.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Amsterdam (up to 50km), Rotterdam (up to 10km), The Hague (up to 10km), Haarlem (up to 10km), Utrecht (up to 10km)

MetasoulsSheNFT Netherlands
Co-Founder
March 2022 - Today (4 years and 3 months)
We are ed tech startup onboarding into the skills of the future, including AI and web3, via online education and offline events. We partner with Amazon Web Services, Blockchain Netherlands Foundation, Unstoppable Domains & Women on Web3, Heineken Silver, Lucify, CupolaXS, and many others.
Ourcourses are designed to challenge your perception of work realities. It is created to onboard into the new digital era via both soft and hard skills, help to enter new markets, save time and money tremendously optimizing work processes, regardless of the industry.
Metasoulsevents serve as dynamic platforms, fostering future oriented learning and the formation of life-changing connections among like-minded individuals. Our latest event - SheNFT Exhibition and Expert Talks: digital art exhibition & expert talks with a theme of women empowerment. Took place on November 26, at Cupola XS under Dutch Blockchain Week 2022.
Moreat http://metasouls.co/
Social Butter Agency
Founder
November 2021 - Today (4 years and 7 months)
Social Butter Agency - social-first digital marketing agency with a new vision, powered by AI. Based in Amsterdam with a global reach, we specialize in helping lifestyle brands establish a strong, impactful online presence that impresses and sells. Our AI-driven approach enables us to deliver fast and high-quality creative results.
Ourkey areas of expertise include 360 marketing strategy consulting, memorable branding and brand positioning, efficient web design, and social media strategy. We're committed to working with growth-oriented entrepreneurs, startups, and companies. More at - https://social-butter.com/
The HEINEKEN Company
Global category and innovation manager, Zero Alcohol Beverages
March 2020 - October 2021 (1 year and 7 months)
Develop the category of 0.0. beers globally (based in Amsterdam), consulting regions (Europe and APAC) on the category strategy and activations, communications, consumer insights; developing the new products from positioning to the recipe; implementing optimisation strategies for the company; creating the global learning vault.