About Anaïs
Experte en génération de leads BtoC, je peux vous accompagner sur votre stratégie d'acquisition.
Mes spécialités :
- Gestion des campagnes (planification, exécution, suivi, analyse et optimisation)
- Optimisation de la stratégie d'Affiliation
- Optimisation des campagnes Google AdWords
- Stratégie de contenu efficace pour les médias sociaux et les blogs
- Travail sur la stratégie de référencement / SEO / conception, rédaction et optimisation.
- Rétention
==> Concevoir et mettre en œuvre des initiatives/campagnes afin de fidéliser la base existante en respectant s indicateurs clés de performance (KPI).
==> Amélioration de l'onboarding
- Etudes de marché / spécialisation e-commerce
- Product Marketing
French
Native or bilingual
English
Native or bilingual
German
Conversational
Can work on-site
Annecy (up to 50km)
Experience
- AD'Missions Portage salarialMarketing and Communication ManagerJanuary 2015 - January 2016 (1 year)Paris, FranceBuilding a web marketing strategy based on Growth Hacking tools :-Google Adwords Campaign-Lead generation strategy-New website / SEO optimization / landing pages-Social network automation
- L'Art du JardinBusiness DevelopmentJanuary 2013 - January 2014 (1 year)L'Art du Jardin; Commercial exhibition edited by ADT Lab. Paris/France. This world-class exhibition, located at the Grand Palais in Paris, attracted over 45,000 visitors in 2013. The position of customer relations and event management ran from the conception to the realisation of the event. Working closely with the creative, account and logistics team, the position required management of client portfolios, supervising internal and client approvals, alongside new exhibitors and partners prospection.
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Education
- International Marketing & International BusinessESCE International Business School2012International Marketing & International Business
- Exchange Semester - International MarketingIndian Institute of Planning And Management2011Exchange Semester - International Marketing