About Anaïs
French
Native or bilingual
English
Native or bilingual
Italian
Fluent
Russian
Basic
Experience
- KILIAN PARIS (ESTÉE LAUDER COMPANIES)GLOBAL COMMUNICATION DIRECTORLUXURY GOODSDecember 2024 - Today (1 year and 6 months)Paris, FranceLeading global communication strategy for Kilian Paris, defining brand storytelling & nurture brand equity across digital, PR, retail, events and influencer marketing. Driving content creation, social media engagement, and talent collaborations (Cannes Film Festival, Grand Prix de Monaco, Paris Fashion Week) Managing public relations and overseeing brand reputation to strengthen Kilian Paris' presence in key markets. Managing the personal branding and public image of the brand's founder, including media engagements and high-profile partnerships. Overseeing global markets coordination to ensure consistent brand messaging and impact on sales worldwide. Leading a team of 10 professionals.
- ARMANI BEAUTY (L'ORÉAL GROUP)GLOBAL COMMUNICATION DIRECTORLUXURY GOODSJune 2024 - December 2024 (6 months)Paris, FranceDefining and executing global communication strategies across fragrance, make-up, and skincare. Overseeing brand content, social media, influencer marketing, events and talent partnerships (Venice Film Festival) Managing a team of 7 professionals. Drive growth and brand awareness through data & insights management
- LUXE FRAGRANCE BRANDS (L'ORÉAL GROUP)HEAD OF GLOBAL COMMUNICATIONLUXURY GOODSJuly 2022 - June 2024 (1 year and 11 months)Paris, FranceLed 360° communication for Diesel, Cacharel, Azzaro, and Atelier Cologne. Managed global PR, retail experience, events, social, content creation, and influencer partnerships(Milan Fashion Week)Led brands' corporate and institutional communications through partnerships with charities and philanthropic initiatives.Supervised a team of 5.
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Education
- Master's in New Media & CommunicationCELSA Paris-SorbonneMaster's in New Media & Communication
- Scientific BaccalaureateLycée du Parc & Lycée Edouard HerriotScientific Baccalaureate