About Anaïs
French
Native or bilingual
English
Fluent
Experience
- DogamíMarketing & Communication ManagerSeptember 2022 - Today (3 years and 9 months)Paris, France• Identifying strategic positioning opportunities via quantitative and qualitative market analysis, expertise, and recommendations• Formulating and implementing the marketing strategy & plan• Recruiting and leading a team - Managing a Community Manager and Marketing Artist
- UBISOFTMarketing Product ManagerAugust 2021 - September 2022 (1 year and 1 month)Paris, France• Worked at the HQ level on a AAA mobile game: The Division's Resurgence, among 7+ other titles• Designed GTM strategies & plans (positioning, audiences, activations, budget,…)• Coordinated Marketing plans with UA, CRM, PR, ASO, Business, SoMe & Influence teams• Collaborated with partners & agencies for implementation, follow-up & reporting of our campaigns
- UBISOFTMarketing Asset ManagerMarch 2021 - August 2021 (5 months)Paris, France• Managed the creative production process and resources, including 3 marketing artists, freelancers, and agencies (briefs, planning, and follow-up)• Analyzed asset performance, market best practices and adapted asset production accordingly• Coordinated marketing projects for a AAA mobile game launch with internal and external teams (ASO, Website creation, 3D posings, UA assets / Playable Ads / Key Arts production...)
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Education
- Master of ScienceGRENOBLE ECOLE DE MANAGEMENT2018MSc in Management, Marketing
- HEC Preparatory Classes for the French "Grandes Écoles"Lycée Saint Vincent La Providence2014HEC Preparatory Classes for the French "Grandes Écoles"