About Anaïs
French
Native or bilingual
English
Fluent
Experience
- edgarCo-fondatrice et CPOSOCIAL NETWORKSMay 2022 - Today (4 years and 1 month)- Founded and launched a startup focusing on giving small business owners the right tools to sell via Instagram DMs.- Managed the whole product process from discovery to delivery following a roadmap I created and refined according to business and users’ priorities.- Conducted thorough user research, gathered feedback, and performed usability testing to iterate on product features and enhance user satisfaction.- Created a robust design system to maintain consistency and efficiency across the product, enhancing user experience and enabling rapid design iterations.- Employed data-driven decision-making by leveraging analytics and user insights to inform product enhancements and strategic direction.- Established and maintained customer success processes, ensuring high levels of customer satisfaction, retention, and loyalty.- Crafted and executed marketing initiatives, including branding, content creation, and social media campaigns.- Managed day-to-day operational activities, optimizing workflows and processes to drive efficiency and productivity.
- SchoolabProduct Manager / Product DesignerCONSULTING AND AUDITSMay 2018 - August 2022 (4 years and 3 months)Paris, France- Conducted in-depth user research, usability testing, and iteration to create intuitive and engaging user experiences.- Crafted detailed product roadmaps, outlining key milestones, deliverables, and resource allocation to guide project teams and ensure timely project completion.- Created services and user interfaces, collaborating with designers, project managers and developers to ensure seamless integration of design and functionality.- Co-founded the Venture Studio within Schoolab, overseeing all aspects of product management and design for multiple projects.- Trained junior team members and clients, imparting best practices in product management and design.- Orchestrated workshops and brainstorming sessions to foster creative thinking, ideation, and consensus-building among team members and stakeholders.Examples of clients: Hermès, LVMH, Etam, La Poste, BNP Paribas, Société Générale,...
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Education
- Master en Business TransformationUniversité Paris Dauphine2020- Conduite du changement - Méthodes du conseil - Transformation digitale
- Advanced - Product DesignThe Design Crew2020- Maîtrise du design process (avec projet en binôme de discovery à delivery) - Interviews et définition des besoins utilisateurs (user research) - Prototypage et validation de concepts (idéation, user testing) - Réalisation de l'interface (UI & design system, UX writing, branding) - Collaboration entre le designer et l’équipe (PM, PO, devs)