About Anaïs
Après 4 ans d'expérience en tant que Chef de Publicité/Chef de Projet dans 3 agences de publicité françaises très prestigieuses, je souhaite mettre mes connaissances au profit de nouveaux et passionnants projets.
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Saatchi & SaatchiSenior Group Account ManagerMarch 2023 - October 2025 (2 years and 7 months)Paris, FranceBurger King France – Food Innovations & Limited-Time Offers (LTOs) + Family scope | Nationwide campaign rollout
- TBWA\PARISSenior Account ExecutiveJanuary 2022 - January 2023 (1 year)Paris, FranceAccount Executive - BURGER KING France• Developing communication assets for both local and national campaigns across a fleet of 410 Burger King restaurants in France, including the Kids’ Burger King department.• Defining and managing project scopes, deliverables, timelines, resource allocation, and budgets to ensure on-time, on-brand delivery.• Managing client relationships by clarifying project requirements, aligning on communication objectives, and providing strategic recommendations.• Adapting national campaigns to local markets, creating tailored strategies to boost awareness, drive traffic, and support product launches.• Building and managing a digital platform (BK Factory) giving franchisees direct access to communication tools and marketing materials.• Overseeing end-to-end campaign delivery: briefing, planning, budgeting, production, and rollout.
- Saatchi & SaatchiAccount ExecutiveFebruary 2020 - January 2022 (1 year and 11 months)Paris, FranceAccount Executive - BURGER KING France• Developing communication assets for both local and national campaigns across a fleet of 410 Burger King restaurants in France, including the Kids’ Burger King department.• Defining and managing project scopes, deliverables, timelines, resource allocation, and budgets to ensure on-time, on-brand delivery.• Managing client relationships by clarifying project requirements, aligning on communication objectives, and providing strategic recommendations.• Adapting national campaigns to local markets, creating tailored strategies to boost awareness, drive traffic, and support product launches.• Building and managing a digital platform (BK Factory) giving franchisees direct access to communication tools and marketing materials.• Overseeing end-to-end campaign delivery: briefing, planning, budgeting, production, and rollout.
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Education
- MSC - Marketing Management, Marketing / Gestion du Marketing , Marketing ManagementEDHEC Business School2019MSC - Marketing Management, Marketing / Gestion du Marketing , Marketing Management
- Bachelor of Business Administration - BBA, in Marketing, Communication Strategy & Digital MediaEDHEC Business School2018Bachelor of Business Administration - BBA, in Marketing, Communication Strategy & Digital Media