Anaelle B.

- Founded and lead NAIA Studio, a multidisciplinary branding studio specializing in brand strategy, visual identity, and creative direction for premium and lifestyle brands.

- Advise founders and businesses on brand positioning, storytelling, and visual ecosystems, ensuring consistency across digital and physical touchpoints.

- Develop and oversee brand content strategies, including art direction, photoshoot supervision, talent selection, and multi-channel content deployment.

- Create comprehensive brand foundations (brand platforms, tone of voice, creative guidelines, identity systems) to support long-term growth and differentiation.

- Manage cross-functional collaborations with clients, agencies, developers, and production partners, ensuring high creative standards and strategic coherence.

- Following the acquisition of Clarins Fragrance Group by L'Oréal Luxe.

- Social Media Strategy for the brands Azzaro & Mugler.

- Social Media strategy, Social content creation & subsidiaries coordination for the Azzaro & Mugler brands: product launches strategies, photoshoots, annual digital guidelines, monthly reports, animation kits, platform setup (Hootsuite), etc.

- Brand Content: brief, pre and post production management, photoshoot coordination, event war room for live content, etc.

- Launch of global Instagram accounts @Azzaro (+100K within a year) & @MuglerLovers (+22K). Management of global Instagram account @MuglerOfficial (+250K within a year).

- Social Media launch strategies for Azzaro Wanted, Mugler Aura & Mugler Alien relaunch.