Description

Over the past 10 years, I've built GTM infrastructure from zero, multiple times, working directly alongside founders and leadership teams.

Selected achievements:

🚀 Pricemoov (B2B SaaS) — Built the commercial & Marketing engine from scratch, contributing to +130% YoY revenue growth. Designed the GTM strategy, acquisition funnel, and CRM infrastructure.

🏡 Yakeey (Proptech) — Board Member &Head of Growth Grew the platform to 450K monthly visits, 20K users in 6 months, and 100% MoM growth.

🌍 Onepark — Led the growth launch of Italy & the Netherlands, contributing to expansion across 8 European markets.

💰 Fundraising — Supported startups through fundraising preparation, contributing to €45M+ raised.

What I deliver

🚀 Go-To-Market Strategy — gtm engineer, ICP, positioning, messaging, pricing, acquisition channels. Built to survive contact with a sales team.

📊 Revenue Operations — CRM architecture, pipeline management, sales forecasting, sales & marketing alignment.

⚙️ CRM & AI Sales Automation — HubSpot, Pipedrive, Clay, Apollo, AI-powered workflows, revenue dashboards.

🌍 International Expansion — Europe & MENA — 8 European markets (France, Spain, Italy, Benelux, Germany, Portugal), plus hands-on market knowledge in Morocco and the UAE.

My approach:

Revenue Audit → Revenue Blueprint → Revenue Engine

I work best with: B2B SaaS, Proptech, and Marketplace founders who've already found product-market fit and need growth that's repeatable, not founders/teams looking for someone to "do marketing."

Industries: B2B SaaS · Proptech · Marketplaces

Markets: France · Europe (Spain, Italy, Germany, Benelux, Portugal) · MENA

Stack: HubSpot · Pipedrive · Clay · Apollo · Segment · Amplitude · Metabase · Attio · Clay · Lemlist

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Yakeey
Head of Growth - Board member
REAL ESTATE
October 2022 - Today (3 years and 8 months)
Casablanca, Morocco
Leading the Go-to-market and Growth Strategy (B2B and B2C)
Building funnel for platfom (matching demande and offer)
Manage 10 peoples and external agency
Responsible for Building network, Conversion, Revenue and Performance platform, Paid media Strategy,
Branding strategy, Growth Experimentation and UX analytics.

Result : 450K monthly Trafic, 400 active real estate agents ( internal network), 100% growth MoM, 40K users (owners) in 6 month (Demande Generation)
Conversion Rate Optimization User Experience Design Génération de leads Go-to-market Strategy growth marketing b2b
Pricemoov
Global Growth EU & USA
SOFTWARE PUBLISHING
November 2019 - December 2022 (3 years and 1 month)
Paris, France
- Designed B2B growth strategy across EU markets, supported US launch, drove 130% YoY revenue growth.
- Leading the Growth Marketing and Demand Generation Initiatives (from planning to setting up)
- Started and established the experimental growth function within the company with the aim of driving revenue growth via marketing-influenced deals.
Result: 130% YoY growth.
- Create and optimize B2B acquisition funnel : Paid Media, customer intelligence, revenue generation, customer and market advocacy...)
Génération de leads Inbound marketing Stratégie commerciale Acquisition trafic Go to market strategy
Onepark
Digital Data Analyst
TRAVEL AND TOURISM
March 2019 - October 2019 (6 months)
Paris, France
- Analyses Product and Growth performance in 8 UE country ( FR, ES,IT,BENELUX, DE, PT)
- Define Growth Strategy for B2B segment across EU Market (8 countries)
- Launch& scaling the platform in 2 countries (Italy and Netherland)
- Develop and Implement lead generation strategies for B2B segment
- Punctual analysis for cross-functional teams: Marketing, sales, finance, product,...
- Monitoring the performance of Onepark's partners (Building the automatic reports for partners or for the various internal services)
Product management Stratégie de croissance Growth hacking growth marketing b2b