Description

Growth Marketer confirmé en marketing digital avec plus de 7 ans d'expérience dans la conception de stratégies de communication créatives et dans la création de Funnel d'acquisition. Spécialiste en communication et en développement de marque, j'ai contribué à la croissance et à la création de marques fortes dans divers secteurs — Beauté et Cosmétique, Parfumerie, Mode, Hospitalité et Immobilier.

Mon approche holistique au marketing et mon expertise en création de contenu m'ont permis de collaborer avec plus de 30 marques telles que Jacob Delafon, Rêve d'un Jour, Maître Parfumeur et Gantier ou encore le Groupe SEB et Holmarcom. Entrepreneur dans l'âme, je suis passionné par l'innovation et le marketing de croissance.

Mes domaines d'expertises incluent :

Élaboration et pilotage des plans marketing
Élaboration et implémentation de funnel d'acquisition (communication et e-commerce)
Gestion des réseaux sociaux et automatisation de la partie community management
Création de contenu de marque impactant et cohérent
Email marketing et Newsletter
E-commerce : optimisation des ventes à travers SEA, Meta Ads et d'autres leviers

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Prigma Agency
Chief Executive Officer
December 2021 - Today (4 years and 6 months)
Casablanca, Morocco
Prigma is a team of ambitious, talented, and passionate marketers based in Casablanca. We are dedicated to our work and aspire to excel. As strategic partners, we collaborate closely with our clients, fully engaging with their brand and fostering robust relationships built on trust and longevity. Our approach centers around a deep understanding of our clients' long-term objectives, enabling us to establish flexible partnerships that drive growth. By combining data-driven techniques with creative problem-solving, we embody a dynamic, open-minded, and passionate agency, committed to performance.
Gestion de projet agile Marketing stratégique et opérationnel Stratégie de communication
SOUTHBRIDGE A&I
Strategy Consultant
September 2018 - August 2019 (11 months)
Casablanca, Morocco
Selected projects: -Supported 30+ Moroccan SMEs in a 6-month incubation program, focusing on their business models and growth strategies. -Played a key role in strategic proposals, including planning for Madagascar's President and analyzing the Tanger Tech industrial project. Skills: Market Research, Data Analysis, Startup Incubation and Support, Strategic Business Planning
Jumia Group
Marketing Intern - Jumia
June 2016 - August 2016 (2 months)
Casablanca, Morocco
Selected projects: -Designed digital marketing campaigns to communicate around the rebranding of Jumia Market. -Explored ideas of events and partnerships with small and medium sized enterprises. -Developed and presented ideas of loyalty programs that could be implemented within a short scope. -Developed a celebrity endorsements strategy and its implementation guidelines. -Contributed in the elaboration of a campaign aimed at fighting and reporting vendors' inappropriate prices.