Amina Arsheen

Led the 2024–2025 digital transformation roadmap aligned with the Maison's strategic priorities. Designed and delivered global upskilling initiatives on AI, digital commerce, data, and media topics, training 4,000+ employees worldwide. Integrated AI into creative and operational workflows from ideation to content production and campaign adaptation. Created and led Dior Digital Academy sessions with internal leaders and external experts to accelerate digital adoption.

Managed multi-channel digital campaigns across social and e-retail environments, supporting campaign performance and optimization. Worked closely with media and performance teams to monitor KPIs including engagement, traffic, and conversion. Led campaign reporting across markets, supporting engagement and conversion optimization. Translated campaign performance, social media trends, and market insights into client-facing actionable recommendations and strategic presentations.

Delivered digital transformation strategies, market insights, and performance frameworks for WITH and global luxury, beauty, and fashion clients. Developed strategic planning frameworks, executive presentations, and roadmaps to support digital growth initiatives. Advised Coty and Gucci Beauty on content, CRM, social media, and e-commerce performance, while leading digital acceleration series, KPI tracking, and training modules.