Description

Bilingual Product & E-Commerce Manager (EN/FR) with 7+ years of experience in fashion and beauty, I help brands design, optimize, and scale their digital products to drive e-commerce performance and deliver exceptional customer experiences in France and internationally.

I offer hands-on support for both strategic and operational e-commerce projects, including:

• Product Leadership: Leading or supporting e-commerce initiatives such as site redesigns, launches, roadmaps, and cross-functional team coordination.

• Conversion Optimization: Improving user experience and key pages (homepage, product detail pages, checkout), implementing A/B testing, and analyzing performance to drive measurable results.

• UX Design & Customer Journey Optimization: Identifying friction points and providing actionable recommendations to make the customer journey seamless.

• E-Commerce & Market Expansion Audits: Assessing readiness for new markets or channels and prioritizing short- and mid-term actions.

• Localization Strategy: Adapting content, UX copy, payment options, logistics, regulatory requirements, and customer service to local markets.

• Go-to-Market Strategy: Market research, brand positioning, regulatory guidance, understanding customer expectations, and operational launch planning.

• Global E-Commerce Vision: Ensuring a customer-centric approach that aligns marketing, product, tech, CRM, and logistics teams for a consistent and high-performing experience.

I work closely with brands to translate business goals into actionable digital strategies, delivering solutions that are both creative and results-driven.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 15km)

PARFUMS CHRISTIAN DIOR
Senior Product Manager
September 2025 - December 2025 (3 months)
Paris, France
• Manage and mentor team of Product Owners, strengthening skills and alignment to ensure strong roadmap delivery.
• Lead the complete redesign of the Dior.com checkout experience (+$60M incremental revenue expected in 2026).
• Launch an omnichannel Gift Card in partnership with CRM, Digital & Marketing teams (new loyalty and acquisition lever).
URBN (Urban Outfitters, Anthropologie, Free People)
Product Manager
FASHION AND COSMETICS
August 2022 - July 2025 (2 years and 11 months)
Los Angeles, CA, USA
Leader of a team of 10+ engineers and UX designers, focused on international brand expansion, new site launches, and user experience optimization across key customer journey touchpoints.
Developed high-impact features for the Product Details Page, contributing to a +35% increase in CVR and +30M$ in revenue.
Championed and implemented a Purchase Mindset strategy to tailor the user entry experience to brand sites across acquisition channels (social, search, etc.), resulting in a +7% increase in CVR.
Led the re-platform of the Terrain site (home & garden), leading to a +16% increase in sales and a -7% reduction in bounce rate.
Led the revamp of the Urban Outfitters loyalty program, integrating it into the customer journey.
Collaboration with cross-functional teams (Tech, UX, Marketing, SEO) in both US and Europe.
Méthode agile E-commerce Développement international Leadership Product management
L’Occitane
E-Commerce Director
FASHION AND COSMETICS
January 2021 - March 2021 (2 months)
New York, United States
Developed and executed the E-commerce strategy for the US and Canada markets.
Managed and oversaw E-commerce team of 3 to ensure accurate and timely execution of campaigns and online content.
Delivered weekly and monthly insights on website performance to inform P&L strategy and executive reporting.
Coordinated with Acquisition, Data, Design, and Tech teams to ensure sales performance.
Leadership E-commerce Suivi des KPI