About Amandine
PROFESSIONAL SUMMARY
- A seasoned Brand Strategist with 13+ years of B2B/D2C experience and a start-up background in branding, marketing, communications, management and E-commerce.
- Strong strategic and creative thinker, with a passion for exploring industry trends and bringing new ideas to the table. Master at taking the lead on significant projects in unchartered territories.
- At the intersection of marketing, design, and brand culture to drive brand growth and create impactful GTM marketing campaigns, stories, and experiences in fast-growing organizations.
- Adept at crafting compelling brand universes, creating memorable experiences, delivering exceptional creative content and implementing strategic initiatives to enhance brand awareness and customer engagement.
- Possess a comprehensive understanding, and a global perspective to drive premium and luxury brand vision and deliver sustainable business success.
- Possess outstanding leadership skills to manage teams and foster a collaborative and high-performing work in fast-paced environments.
CAREER HIGHLIGHTS
- Established a luxury branding studio in April 2018, specializing in creating compelling brand identities and marketing solutions for female CEOs, Coaches and Therapists.
- Orchestrated and managed over 100+ successful branding photo shoots, combining artistic vision and attention to detail to produce visually striking images and strengthen brand alignment.
- Collaborated with independent brands generating over $1M/year to drive growth and enhance their market presence.
- Exceeded company's targets by achieving a CHF 45M turnover in 2013, surpassing the target of CHF 40M set for the year in my role as an E-commerce manager.
French
Native or bilingual
English
Native or bilingual
Italian
Fluent
Remote only
Primarily works remotely
Experience
- NxT - House of Luxury Branding𝗙𝗼𝘂𝗻𝗱𝗲𝗿, 𝗟𝘂𝘅𝘂𝗿𝘆 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁CONSULTING AND AUDITSApril 2018 - Today (8 years and 1 month)Bordeaux, France• Collaborate with clients, including coaches, therapists, CEOs and market leaders, to develop high-end brand universe, create marketing and communications strategies, to improve online visibility, drive traffic, and generate leads in a saturated industry.• Lead brand positioning initiatives to establish a unique and compelling brand identity that aligns with the company's vision and resonates with the target market.• Supervise and direct cross-functional teams to execute strategic initiatives and drive brand awareness. • Spearhead photo shoots, collaborating with MUAs, hairstylists, and photographers to achieve the desired brand vision.• Identify competitive markets and consumer trends to detect potential opportunities, new areas for growth and opportunities for the brand.• Be the last eyes on all campaign and design work both internally and externally to ensure standards of excellence are consistently upheld.
- INSTANT System France𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿SOFTWARE PUBLISHINGMay 2016 - March 2019 (2 years and 11 months)Bordeaux, France• Hired to work for Boogi app (a sub-brand of the SaaS start-up) and created plans to enhance the brand's visibility, reputation, and awareness across traditional and digital channels.• Served as the face of the brand, secured over 50+ interviews, represented the brand in media interviews, and was invited in a government think-tank to improve the future of mobility in France.• Led the launch, content, and development strategy for the Boogi app, managed cross-functional projects, supervised a communications agency and a creative team of 2 professionals.• Developed and executed strategic marketing and communication strategies that increased brand awareness, customer engagement, and loyalty.• Cultivated partnerships with CAC40 companies (Thales, Dassault) and international corporations, including FedEx, Air France, La Poste, Bolloré Logistics, and ADP Groups.
- Dyaxon SAS𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿E-COMMERCESeptember 2014 - January 2015 (5 months)Bordeaux, France• Managed corporate marketing and communications functions, driving brand awareness of 4 e-commerce sites.• Developed and implemented marketing and communication strategies across both online and offline channels.• Planned and managed the design, content, and production of all marketing materials.• Managed a team of 2 professionals and fostered a culture of creativity, innovation, and continuous learning within the team.
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Education
- Masterclass Socrates - Become a certified coach/trainerLivementor2019Masterclass Socrates - Become a certified coach/trainer
- Master's degree, Marketing, Communication and Commercial StrategyINSEEC2010Master's degree, Marketing, Communication and Commercial Strategy