Description

As a professional in digital marketing, international communication especialized in UX and innovation, I have been working for 10 years in UX design.

After 7 years based in Paris and working in the finest agencies - Uzik, PWC Experience Center, AKQA - I have started to freelance all across Europe - AKQA Berlin, Code D'Azur Amsterdam, Designit Madrid.

My main clients: Luxury (Louis Vuitton, Chanel, Yves Saint Laurent, L'Oreal luxe, LVMH), Mobility (Polestar, Sixt), Neo Bank (Bforbank), Sport (Nike, Atomic, Decathlon), Hospitality (Accor, Amaala).

I have an upbeat personality. I Enjoy working in a fast-paced environment. I have the ability to bring out the best in team members, even in high pressure situations

I love to work on new projects and tackle new challenges!

My area of expertise:

UX strategy

UX design

UI design

UX research

Product design

AI strategy

++:

English

Spanish

French

App, E-commerce websites, UX Guidelines, Editorial guidelines, UX evangelism

User journey, App, sitemap, Service blueprint, Macro zonning, UX guidelines, product design

Languages

English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

AKQA Paris
UX Designer
E-COMMERCE
August 2017 - November 2020 (3 years and 4 months)
Following client and building their digital strategy through UX research, UT, interviews, benchmark, workshop (focus group, stakeholders workshop) Value Flow, Blue print.
Accor Hotels : Conception of the new transactional booking path
Fairmont : Define navigation, sitemap, UX guideline
L’Oréal Luxe : UX research - international UT - Workshop animation - USA Canada China Japan
Nike : Strategic user centric research - ethnographic study
Louis Vuitton (LVMH) : Revamp of the navigation based on data - revamp of the Magazine Section
Chanel: Revamp of the About Chanel Section
UX design User Research
UZIK
Chef de projet Web
DIGITAL AND IT
February 2013 - March 2014 (1 year and 2 months)
Paris, France
- André : refonte du site - animation du site et stratégie CRM
- Elie Saab - lancement digital d'un parfum - animation du site - suivie des défilés

Compétences:

CRM
Shooting
Gestion des mises en ligne des collection
Spécification fonctionnelles
Budgétisation - Suivi financier des projets
Planning et suivie des plannings
Gestion de projet CRM Tournage
PWC Experience Center
UX especialist
DIGITAL AND IT
April 2014 - June 2017 (3 years and 2 months)
Paris, France
- SMCP : refonte des sites Maje et Sandro, déploiement d'une stratégie social media
- La Redoute - refonte de la descente catalogue - refonte du tunnel - refonte des services et des parcours clients - Focus groupes - TU - AB testing
- Madura - refonte du site en mode design thinking
- Chanel - refonte du DAM - en partenariat avec la DSI Chanel - interviews professionnelles
- UGC Borne - refonte des bornes interactives - etude ethnographique
- Carré blanc - Experience map // Personae // Parcours > Mise en avant des opportunités business
- Maison Michel - gestion des optimisations du site responsive
- L'Oreal Makyaje - focus groupe Turquie

Mise en place de méthodologie en mode user centrics
Gestion et organisation de tests
Gestion d'appel d'offre et de recommandations stratégiques
Budgétisation - Suivi financier des projets
Planning et suivie des plannings
Gestion de projet User Experience Design ergonomie stratégie UX User Testing E-commerce Anglais