About Allison
Diplomée de l'emlyon et après plus de deux ans d'expérience, je dispose d'une expertise média dans l'environnment digitale programmatique. J'ai été d'abord formée en régie publicitaire spécialiste de vidéo chez Molotov TV puis chez Dailymotion. J'ai par la suite intégrée l'agence Jellyfish de conseil en média digital où j'ai pour rôle de soutenir les campagnes des clients en recommandant des partenaires médias (éditeurs) et des solutions d'inventaire en réponse aux briefs de leurs campagnes. Je suis également en charge de gérer l'accès et la négociation des types d'inventaire PMP, Programmatic Guaranteed, Header Bidding, Direct Publisher Relationships et 3rd Party Data.
Je suis compétente sur les environnements Display, Video, DOOH, Native, Connected TV, Audio et OTT.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- JellyfishMedia Buying & Supply ExecutiveSeptember 2021 - Today (4 years and 9 months)Paris, France- Ownership and management of Inventory Suppliers across Display, Video (OLV/OTT), Connected TV, Native, DOOH, SSP/Exchanges, Audio- Managing access and negotiation of PMPs, Programmatic Guaranteed, Header Bidding, Direct Publisher Relationships, and 3rd Party Data inventory types- Internal education of Programmatic and Planning teams regarding inventory and supply- Collaborate with Programmatic and Client Management teams to support client campaigns with recommendations of media partners and inventory solutions in response to their digital campaign briefs.- Review and build the buying capabilities to where the industry is seeing growth- Managing Tech Partners such as Viewability and Brand Safety- Review and build our buying capabilities to where the industry is seeing growth
- DailymotionPublisher Account CoordinatorPRESS AND MEDIAOctober 2020 - September 2021 (11 months)Paris, France- Dashboard monitoring wordwild- Analysis of KPIs (viewability, inventory, VTR, IVT..)- Data modelisation, visualization- Audit and partner recommendations- Publisher reporting (business review)- Optimization of publisher revenues
- Molotov TVChargée de partenariatsJanuary 2020 - June 2020 (5 months)Île-de-France, France- Benchmark and impact study (market research)- Negotiation and distribution strategy- Creative briefs (ILV, PLV, trade, web)- Operational management of launches- Measurement and analysis of KPIs- Performance monitoring and reporting
Recommendations
Be the first to recommend Allison
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor of Business & Bachelor of Artsemlyon business school2021Bachelor of Business Administration - BBA
- Bachelor's degree华东师范大学2019Bachelor's degree