Alix Justeau

Area : Travel Rateil Europe Key Accounts (retailers):

- Dufry : 1 year - 24% SO TR Europe

- Lagardère : 2 years – 44% SO TR Europe

> Fragrance & High Perfumery marketing manager on TR Europe area :

- Build & adapt the global marketing strategy to TR Europe markets specificities and operational implementation: Building & timing of the annual activation plan, budget for each franchise, and action plan to win rankings

- Product Launches : Development of the omnichannel plan (digital, media, animations, merchandising, training, sales incentives, development of marketing support). Presentation & Onboarding of commercial team for each launch (40 pers) & retailers.

- Pilot the development of trade tools (supplier brief, negotiation of quotation, shipments to different countries, field team brief)

- Trend analysis, benchmark and internal reports

- KPIs follow up and Sell Out performances reports, implementation of an action plan

- Sales forecasts of N+2 launches

- Build & pilot the marketing budget. Preparation of the budget presentation to TR WW on ppt (3 presentations per year)

> Deployment of marketing strategy within a retailer network :

- Preparation of negotiation, implementation of Commercial & Marketing strategy : Action Plan elaboration, adjustment to the needs & capacities, find a common agreement

- Merchandising : Responsible for the brand image and for the perfect merchandising execution in all point of sales of the perimeter (50 POS with 15 flagships)

- Management of the 360° for all trade activation (70 podiums by year, between 15 and 30m2): Elaboration of yearly trade plan, commercial brief team, brief and follow up of the decoration and installation, target elaboration, vendors brief, budget follow up and development of trade tools (incentive, GWP, grooming, showcards)

- Marketing presentation of activation plan (in English and in French), for sales force (seminar – 250 people), retailers and sales teams (40 people)

> Management of a point-of-sale perimeter within Travel Retail Europe | 2018 - 2020 :

Area : Turkey (16% of TR Europe SO in 2019, 10 POS with 2 flagships, management of 14 Beauty Advisors)

- Negotiation of business opportunity (additional visibility, trade…)

- Investment monitoring and operational follow-up

- Developing business relationship with local agent

- Coordination of new points of sales opening: Brand strategy implementation in local (Brand identity, team training, merchandising, operational follow-up) :

Istanbul New Airport: Opened on April 19

Moscow New Terminal: Opened on January 20

> Coordination of a retailer's portfolio on Travel Retail | 2016 - 2020 :

Key retailer: Heinemann - SO: 5,4M € (29% SO TR Europe) - 5 Flagships - 80 Beauty Advisors - From 2019 to 2021 : #1 Client in TR Europe

- Preparation of Business Negotiation with the Key Account Manager

- Product listing & assortment optimization

- Sell In placement recommendation & orders monitoring

- Sales forecast of N+2 launches

- Budget follow up

- Forecasting Sell Out & Sell In targets, follow up (Monthly reporting on % achievement of targets)

- Analysis and internal reporting

- Development of sales techniques

- Management of a corner shop

- Perfect merchandising execution