About Alix
French
Native or bilingual
English
Native or bilingual
Experience
- Les PanamiensCo-fondatriceTRAVEL AND TOURISMJanuary 2019 - January 2021 (2 years)Paris, FranceDéveloppement d'une Association spécialisée dans le tourisme pour jeunes voyageurs à Paris.- Développement de la plateforme de marque- Développement de stratégie réseaux sociaux- Développement de stratégie communication- Rédaction de contenus- Animation des réseaux sociaux- Management d'équipe
- Agency MediaDigital Media ConsultantPRESS AND MEDIAJanuary 2017 - January 2021 (4 years)Paris, FranceExpertises: Search (Google Ads / Bing / Amazon), Shopping (Google Ads), Display (Google Ads / DV 360 / Amazon / Direct Buy), Vidéo (YouTube ads), Social ads (Facebook / Instagram / Snapchat / Tik Tok / Twitter / Pinterest), ProgrammaticBranding campaigns: from the elaboration of the media plan to the operational execution of the campaign & reporting. +400K€ per campaignPerformance on Search: Set-up of the Google ads account / Strategy elaboration / Keywords analysis Campaign set-up / Daily optimization to improve ROI and other strategic KPIs / Automated reporting/ Billing information & Security checksDigital Media Consulting: Elaboration of a strategic media plan, on branding & performance objectives & selection of the relevant media according to the client's objective
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Education
- International Global CommunicationsISCOM2019
Certifications
- Certifications Facebook BluePrint (Media planning, Media Buying, Digital Marketing Associate)Facebook BluePrint2020
- Certifications Google (Search, Display, Vidéo, Shopping, DV & SA 360, Analytics)Google2020