Alix De Bricourt

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-- Novembre 2020 : campagne financé à 750% sur Ulule, https://fr.ulule.com/la fabrique-dalix/

As the Growth Manager (2018), then CMO of Lovebox (since 2019), I established the company Direct to Consumer strategy and executed it. Lovebox is an auto-financed profitable e-commerce Startup, following an x3 Growth, since launching in 2018. 80% e-commerce sales, across the US, France, UK, and Australia. My role consists in:

- Building and executing Lovebox E-commerce and Performance Marketing Strategy

- Making sure we follow a 200% growth while staying profitable

- Building the strategy and diversification of our online acquisition channel (paid and organic)

- Opening sustainable new markets

- Coordinating with Logistics, Community Management, Customer Success and Product Teams. A few examples of what I've done:

• Developed the online sales from $0 to $9M yearly revenue, following a 200% profitable growth

•. Branded Lovebox from 0 to 45K units sold worldwide

• Opened the United States (today 90% of total sales), French, Australian & UK markets

• Implemented the company's Sales Dashboard to track performance marketing and drive growth

• Opened, managed, optimized 4 Shopify stores - 1200% transaction growth YoY;

• Built the e-commerce Growth Stack: Acquisition, Activation, Retention, Referral & User Generated Content programs

• Managed +$1M Ads campaigns with a 6 average ROAS & high-profit control/ unit sold; F. Business Manager, Google/Pinterest/Snapchat/TikTok Ads

Working on both European & North American Markets E-commerce & Product Growth

∙ E-commerce < Acquisition > Paid: AdWords, Facebook & Instagram Ads Manager, Amplitude Automation: From acquisition to engagement (funnel marketing) Organic: SEO, External Communication Strategy, content distribution < Online Sales > Pre-order campaign marketing & sales strategy Seasonal peaks marketing & sales strategy 1/ Shopify Marketing and Design integration (Html/CSS/Liquid) Upsells, bundle, referrals, marketing strategies (nurturing/urgency...) AB testing (Google Optimize) Data analysis: Google Analytics, Google Optimize, Hotjar 2/ Amazon Launched & managed French Amazon Launchpad account & Ads - $200K revenue

∙ Product < Strategy > Product & experiment roadmap Experiments: Testing for traction on product variations User research/stories < Activation & Retention > Workflow buidling w/ Customer.io for each segment to grow activation & retention metrics Running customer experience studies to define the product roadmap < Referral & Affiliates > Launched our in-app referral program Launching campaigns to grow our virality & online ratings (App Store, Android, Facebook, Amazon, Website ...) Working on influencers/affiliates collaborations