About Alix
Do you need someone to help you with your Digital Strategy? Want to level-up your online presence?
Paid Ads Campaign, Content Creation or Social Media Management...
I'm the Creative Pocket Knife you need!
Let's connect ⚡️
French
Native or bilingual
Spanish
Fluent
English
Fluent
Indonesian
Conversational
Can work on-site
Biarritz (up to 50km)
Experience
- AieteCOMMUNITY MANAGERSOCIAL NETWORKSJuly 2024 - January 2025 (6 months)For @aietebiarritz→ Community management (Facebook & Instagram)→ Online giveaway organisation→ Paid Ads campaign management→ Content creation (Photo/Video editing)→ Visuals creation for digital communication purpose
- BoardridersDigital Marketing CoordinatorE-COMMERCEJuly 2022 - May 2024 (1 year and 10 months)- Planning, monitoring and assisting in the development of regional (South East Asia) campaigns- using META, Ads Manager, MailChimp, Magento, Sales Force SFCC, Click-Up, Adobe Campaign Classic...- Following processes for creating strategy/plan, proposing and optimizing campaigns, while reporting data.- KOL project management: managed relationship with 3 different fitness influencer, analyzed results.- Responsible for retention metrics, leading the day-to-day management of cost per click campaigns - using META, GA and Adobe Analytics- Community Management: DC Shoes Indonesia Instagram Page (from 8k to 14.7k followers now)- Lead generation: competition organizer (before, during, after)- Planning, monitoring and assisting in the development of regional (South East Asia) campaigns- using META, Ads Manager, MailChimp, Magento, Sales Force SFCC, Click-Up, Adobe Campaign Classic...- Following processes for creating strategy/plan, proposing and optimizing campaigns, while reporting data.- KOL project management: managed relationship with 3 different fitness influencer, analyzed results.- Responsible for retention metrics, leading the day-to-day management of cost per click campaigns - using META, GA and Adobe Analytics- Community Management: DC Shoes Indonesia Instagram Page (from 8k to 14.7k followers now) - Lead generation: competition organizer (before, during, after)
- BOARDRIDERSDIGITAL MARKETING COORDINATORRETAIL (LARGE RETAILERS)July 2022 - July 2024 (2 years)☀︎ For Quiksilver, ROXY and DC Shoes (Kuta, Bali)→ Community Management: DC Shoes Indonesia IG (+14.6k), online giveaway and competition management, RX paid ads campaigns management→ Planning, monitoring and assisting in the development of regional campaigns→ Retention metrics analyst: using META, Mailchimp, Adobe Analytics and GA
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Education
- Master 2 or Master's degree in International ManagementIAE Bordeaux2021Level : Mention Bien / 2.1 • 3rd Semester: IAE, Bordeaux, France • 4th Semester: UPV/EHU, Bilbao, Spain, January - June 2021 (100% Spanish speaking classes) • Internship of 6 months at Boardriders (marketing for Quiksilver and Roxy) 50% english speaking classes: - International marketing - Intercultural management - International trade - Logistics and supply chain - Digital marketing - International accounting and finance - Leadership and organisational behaviour - Contemporary issues in society - Corporate Social Responsability - Geopolitics - Economic Intelligence
- Bachelor of Arts (BA) (Honours Degree) in Business ManagementQueen Margaret University2018Niveau : 2:1 (100% English speaking classes) - Publicité et communication marketing (Advertising and Marketing Communication) - Exploration/examen de stratégies (Exploring Strategy) - Création d’entreprise (New Enterprise Creation) - Méthodologie de recherche commerciale (Business Research Methods) - Comportement organisationnel (Organisational Behaviour) - Gestion logistique (Logistics and Supply Chain Management) - Vision/perception, et conseil en gestion (Management Insight and Consultancy) - Gestion du changement (Leading Change) - Enjeux critiques en gestion (Critical Issues in Management) - Mémoire (Honours Dissertation) Final dissertation (Mémoire): "An investigation of the difference between promoting a cultural service in France and in Scotland: a focus on music festivals and social media"
Certifications
- Learn DigitalGoogle2020
- Photography courseBlack Kamera2021