About Alioune
Je suis Alioune Dalmeida, expert en campagnes SEM et Digital Campaign Manager. Ces 3 dernières années, j'ai accompagné plusieurs AdTechs et clients sous diverses typologies de budget (5k à 350k mensuel), des industries multiples (Divertissement, E-Retail, Greentech, Immobilier, Aide à la personne etc.).
Mes plate-formes d'expertise sont: Google Ads, Facebook & Instagram, et plusieurs plate-formes Programmatique comme DV360. J'allie stratégie et créativité, la donnée étant au cœur de mes prises de décisions.
Oui, je suis un Tech Addict.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceDigital Media Campaign Manager | SEA, Social Paid Media & ProgrammaticCONSULTING AND AUDITSOctober 2024 - Today (1 year and 10 months)Lisbon, PortugalSEA (Search Engine Advertising)-Strategic setup and optimization of Google Ads campaigns (Search, Display, Shopping).-Keyword research and audience targeting for many markets.-Performance monitoring and budget management across multiple accounts.-Implementation of conversion tracking via Google Tag Manager and Analytics. -A/B testing of ad creatives to improve click-through and conversion rates.Programmatic Advertising Managing multi-market paid media strategies across Entertainment, Banking, Public Sector, and Food industries, with a focus on programmatic and performance marketing excellence.- Led campaigns on TTD, DV360, Google Ads, Teads, Amazon DSP, and Hawks across four European markets.- Delivered 95%+ VTR on PG video deals with CPVs as low as €0.01, maintaining premium inventory quality and pacing.- Achieved CPA below €3 and ITB rates between 20–25% for entertainment verticals.- Oversaw budgets from €20K to €600K per market, ensuring ROI and spend optimization.- Advised clients on DSP efficiency and contextual targeting frameworks aligned with seasonal activations (e.g., Netflix holiday, Halloween).
- NoBrainerDigital Media Campaign ManagerCONSULTING AND AUDITSSeptember 2022 - September 2024 (2 years)Montreal, QC, CanadaDriven by a passion for personal growth and a desire to explore Canada, I have honed my expertise in the marketing and communication field. Here are key highlights of my professional journey:- Managed full-funnel paid strategies for e-commerce, retail, agri-tech, and service industries in both B2B and B2C environments.- Directed annual budgets from €50K to €2M, achieving average ROAS of 500% across multiple platforms.- Rebuilt multi-channel frameworks to pivot retail accounts like Corbeil Électroménager toward e-commerce performance with SEO and conversion optimization efforts tied to website redesigns.- Deployed tracking and reporting automation using GA4, Tag Manager, and Looker Studio.- Leadership and Supervision: Overseeing campaign execution, including performance analysis, tactical adjustments, and ensuring data quality, while co-managing the media department to foster a collaborative and agile work environment.
- CognizantMEDIA TRADER PROGRAMMATICTECHJanuary 2022 - September 2022 (8 months)Lisbonne, Portugal- Manage DV360 campaigns for advertisers (agencies or large companies) on buying platforms (via DV360 on Xandr,Trade Desk, YouTube,..)- Analyse media buying performance to ensure client commitments are met. - Help design reporting templates and suggested recommendations for clients in the French market to understand the context of media buys and their effect on meeting commitments.- Work directly with the client to share best practice and suggestions for improving media buying.
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Certifications
- Examen de certification Display & Video 360Google2026
- Certification Google Ads sur le Réseau de RechercheGoogle2026