About Aline
More than 10 years of strategy and 7 years of e-commerce / marketplace in Brazil and France, in the sectors of E-commerce, Consulting and Banking. Focused mainly on product management, business strategy and customer experience. I speak Portuguese, English, French, Spanish and German. As an intrapreneur, I participated in the creation from scratch of new companies, new businesses and teams both in Brazil and France.
I am interested in opportunities in Europe. I have Brazilian and Portuguese citizenship.
Core competencies:
Product Management | Design | E-commerce | Marketplace | Strategy | Portfolio Roadmap | Payment Methods | UX UI | Agile | Apps | Mini Apps | Chatbot | Loyalty | Cashback | Marketing Digital | Fintech | Banking | Cross-functional Leadership
Portuguese
Native or bilingual
English
Native or bilingual
French
Fluent
Spanish
Fluent
German
Conversational
Can work on-site
Paris (up to 20km)
Experience
- DECATHLON BRASILHead of Product Management and UX/UISPORTSDecember 2021 - Today (4 years and 5 months)São Paulo, State of São Paulo, BrazilDecathlon is the largest sporting goods retailer in the world. Leadership of Product Management and UX/UI in Brazil. Report to the Executive Director and direct leadership of 10 people. Responsible for multiple roadmaps of several personas/customer segments (B2C, large organizations and medium size business), help build multi-year vision, including go-to-market strategy, vision and roadmap and scaled agile. Products include App, Website, Marketplace / Vendor, CRM/Personalization, Customer Service, B2B and new ventures.
- AGIBANKHead of Product & Business - Marketplace | Partner Agi IncBANKING AND INSURANCEApril 2021 - October 2021 (6 months)Agi (previously called Agibank) is a challenger bank, through its open architecture platform comprises more than 3 MM clients and 850 hubs spread all over Brazil with a 70+ NPS. Agi brings to clients not only financial products such as Credit & Debit card, Pix, loans, insurance, investments but also non financial products with its Marketplace such as Cashback platform, Mobile Top Up and Gift Cards.- Leadership of the Marketplace business unit- Product Management, Product Marketing, Design & Growth- Responsible for the definition of roadmap, go-to-market strategy, prioritization, backlog, user research, P&L, operation, structuring of processes and team from scratch.- Products included Cashback platform with more than 500 sellers, Mobile Top Up, Gift Cards, Marketplace, Travel, Mobility, Health, among others.
- Stix FidelidadeHead of Product, Strategy and Design (startup GPA, Raia Drogasil e Itaú) | Groupe CasinoTECHMarch 2020 - April 2021 (1 year and 1 month)São Paulo, State of São Paulo, BrazilStix Fidelidade is a joint-venture between GPA (Extra & Pao de Acucar, one Brazil´s largest food retailers) and RD (Raia & Drogasil, largest drugstore company in LatAm) and Itaú Unibanco as strategic partner (largest financial institution in LatAm).- Leadership of Product, Design and Strategy, including Omnichannel experience strategy, Loyalty ecosystem, Organization Agility, Business and Strategy agenda of the company.- Responsible for the the whole journey end-to-end of B2B2C and the following products: App, Mini Apps, Rewards Coalition Platform, Digital Payments, Marketplace / Ecommerce and Chatbot.- In the first 90 days after launch, it reached 1 million registered clients.
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Education
- Master's degree, Certificate in Financial Management - CFMInsper Instituto de Ensino e Pesquisa2016Master's degree, Certificate in Financial Management - CFM
- Master of International AffairsFundação Armando Alvares Penteado2012Bachelor's degree, International Affairs
Certifications
- Certified Scrum Product Owner (CSPO)Scrum Alliance2020
- Advanced Google AnalyticsGoogle2020