About Alina
Dynamic and strategic brand management professional with 7 years of experience specializing in brand image enhancement and digital strategy. Expertise in leading cross-functional projects and executing targeted campaigns that drive engagement and brand loyalty.
Recognized for a proactive approach, reliability as a team player, and a deep passion for delivering exceptional guest experiences. Committed, driven and responsible. Eager to contribute to global Brand vision by leveraging a strong track record in elevating Brand presence and driving growth.
Russian
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Annecy (up to 50km)
Experience
- ACCORSocial Media & Influence, ALL ENAHOSPITALITYMarch 2023 - October 2024 (1 year and 7 months)Issy-les-Moulineaux, France• Social media strategy ALL across Southern Europe (FR, IT, PT, ES) aligning with brand objectives and market needs. Resulting in +28% increase in followers, +10k of APP downloads, +10k new member acquisition estimated.• Lead on social media communication, amplification on high-impact partnerships such as Paris 2024, Taste of Paris, Rugby World Cup and others, enhancing brand visibility up to 50% and engagement up to +4%• Influence strategy, negotiations and coordination. 30 talents and 10 brand ambassadors activated.• Working closely with hotels to amplify brand activations across Southern Europe. Ensure the smooth running on site.• Collaborating with transversal departments such as Global, Sponsorship, E-commerce, Legal to ensure brand consistency across all channels, providing guidelines.• Annual budget, ensuring efficient allocation of resources and alignment with campaign goals.• Analyzing kpi's to measure the success of campaigns and adjust the strategy accordingly.• Coordination of 4 external agencies across Southern Europe, as well as lead of an RFP for ALL ENA
- IndépendantCreative Project DirectorJune 2017 - Today (9 years)Paris, FranceCREATIVE PRODUCTION & COMMUNICATION STRATEGY- Analysis and identification of weaknesses in digital communication- Creation of a personalised communication strategy- Project directing- Post-production coordination- Strengthen the Brand's visual identity- Development of digital platforms (TikTok, IG, Youtube)- Creation of the interactivity with the customer PROJECTS:- Web-séries: ETRE AUTO MOBILE (LS Group, Groupe Schumacher), MUTATIO (Contemporary Art), This Humid House- Rubrics: FORBES GOOD MORNING (Forbes France)- Brand content: Elie Saab, Bulgari, Von Dutch, Koché, Tony Ward Haute Couture etc DIGITAL AVATARS, 3D ANIMATION and METAVERSE MOOW, Lexus, Beats by Dre, Esquire, Jacob&Co
- FORBES FRANCEDirector of video content Forbes FranceMarch 2020 - August 2020 (5 months)Paris, France- Creation of video content from the concept to post-production- Visual trends and strategy- Visual identity of the content (logos, jingles, titles, etc)- Talent crew coordination
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Education
- M2 Management and International Business, Management and International BusinessState Polytechnic University of Saint-Petersburg2014Management and International Business, Management and International Business
- M1 Production AudiovisuelleISCPA Paris (Institut Supérieur des Médias)2016