Description

Ce que je fais : je règle les problèmes complexes de programmatique et je fiabilise l’activité AdOps pour améliorer delivery, performance et revenus.

Quand me contacter

- "Vos deals PG/PMP ne livrent pas / CPM instables / win rate faible"

- "Pacing erratique, tracking/QA, problèmes de ciblage ou de setup DSP"

- "Vous voulez améliorer VCR/viewability/CTR sur CTV/OLV"

-"Vous perdez trop de temps en opérations → besoin de process + automatisations (Python)"

Ce que je livre

Diagnostic + plan d’action priorisé (quick wins + fixes durables)

Implémentation / optimisation (DV360, GAM, deals)

Templates + playbooks (QA, pacing, troubleshooting) + dashboards/reporting

Pourquoi moi : 10+ ans en ad tech/publishers (US + EU), pilotage cross-fonctionnel (Sales/CSM/Product), et capacité à automatiser ce qui ralentit les équipes.

Format : audit 2–5 jours • sprint 2–4 semaines • retainer 1–3 jours/semaine.

Plateformes : DV360, The Trade Desk, Beeswax, Google Ads, CM360, Springserve, Xandr, Equativ, Triton, GAM, Magnite,

Salesforce, Jira, Confluence, Ad resa, Zapier, Notion ect

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Dailymotion
Lead Ad Operations
January 2023 - December 2025 (2 years and 11 months)
New York, NY, USA
- Led AdOps & Media Trader team across US and LATAM with full revenue accountability for multi-market performance.
- Managed Video, Display, and CTV campaigns, optimizing for CTR, VCR, viewability, and brand KPIs.
- Owned troubleshooting and optimization of PG and PMP deals to maximize delivery and performance.
- Directed first DV360 implementation for the US team, reducing inventory costs by 20% and improving VCR by 15%.
- Built operational tools increasing efficiency by 30% and reducing deployment time by 20%.
- Acted as cross-functional consultant for Sales, Product, and Engineering across Americas and EMEA on global projects.
Troubleshooting Intégration Automatisation DV360 Optimisation
Deezer
Senior Programmatic Manager
July 2021 - December 2022 (1 year and 5 months)
Paris, France
- Managed programmatic monetization across audio, video, and display deals, driving a 12% eCPM increase and 8% fill rate lift.
- Led monetization-partner implementations and floor-price strategies, resulting in a 30% revenue uplift in Brazil.
- Delivered programmatic training for sales and ad ops teams, reducing issue-resolution time by 25% through improved troubleshooting workflows.
Programmatique Optimisation Troubleshooting Google Ad Manager Yield Management
Sublime
Account Manager
January 2020 - February 2021 (1 year and 1 month)
Paris, France
- Managed Publicis and Dentsu Aegis France accounts totaling €6.5M, driving client communication and performance optimization.
- Improved VCR by 15% through A/B testing and format optimization.
- Produced tailored RFP presentations and coordinated execution with AdOps and Sales teams.