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Malt Strategy
Alice GuélotAG

Alice Guélot

Brand & Communication Strategy

On-demand
2 projects
Paris 11e Arrondissement, FR
15+ years
Stratégie de communication
Gestion de projet
Communication
Réseaux sociaux
Brand content

Average response time: 1 hour

About Alice

Mon expérience de plus de 15 ans en stratégie de marque me permet de construire et d'implémenter des plateformes de marque solides et inspirantes.


Mes spécialités :
> Stratégie de marque : plateforme de marque, veille concurrentielle, market research, étude de personae....
> Brand expression : stratégie de contenu, définition de personnalité de marque, charte éditoriale...
> Publicité : campagnes 360°, new business, pilotage agences, coordination média...
> Direction marque et communication

  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Welcome to the Jungle
    Head of Brand
    DIGITAL AND IT
    May 2023 - December 2024 (1 year and 7 months)
    - Lancement de la première campagne de publicité B2C "The Obvious Match" (9 mois)
    - Responsable marque France (9 mois)

  • Helios
    Consulting
    BANKING AND INSURANCE
    January 2023 - March 2023 (2 months)
    - Définition de la personnalité de la marque helios
    - Définition et rédaction de la charte éditoriale
  • Atelier Nubio
    Consulting
    FASHION AND COSMETICS
    February 2022 - August 2022 (7 months)
    - Construction de la plateforme de marque Atelier Nubio
    - Création de la première campagne publicitaire de la marque (brief des équipes créatives, suivi créatif, coordination des agences prod, media et influence...)
    - Reco ligne éditoriale social media
Check out Alice's experience

Reviews

5,0

Out of 1 rating

S

Susanne

Scholz & Friends Hamburg GmbH

Reviewed on 01/04/2022

Alice has made herself indispensable in a very short time and has been a great support for both the team and the client. Extremely competent, with a very quick grasp, clear communication, reliable, very well connected, with a lot of experience and great motivation. Strategically, conceptually as well as in daily business, she was a very valuable team member.

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Education

  • Master en Communication des entreprises et des institutions
    Sciences Po Paris
    2008
  • Licence de droit
    La Sorbonne
    2006
Check out Alice's education

Skill set

Coordination d'équipe
coordination internationale
Conseil
Marketing
Stratégie
Médias
Planning stratégique
Marketing communication
Communication digitale
Brand Management
Copywriting
Marketing de contenu

Categories