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Experience
- CovertDigital Marketing ExecutiveJune 2023 - Today (3 years)Sydney NSW, AustraliaCovert est une agence digitale spécialisée dans le SEO et SEA. Nous accompagnons nos clients dans leur croissance e-commerce. Covert compte une vingtaine de clients dans des domaines variés tels que Real estate, Santé, Mode, Bien être, Finance.
- CORDigital Marketing SpecialistFASHION AND COSMETICSJune 2022 - Today (4 years)COR imagine et conçoit des vêtements réalisés à partir de matières responsables tels que le lin et le cotton organique. Les vêtements sont majoritairement confectionnés à Bali dans une usine à taille humaine. La marque vend principalement en Australie et UK.Missions:- Refonte du Website: Changement de CMS pour Shopify- SEO: Analyse et Optimisation du site (maillage, meta description, création de contenu pour le blog)-> https://corclothes.com/Objectif: Augmenter les ventes et le CA online en adoptant une stratégie marketing adaptée.- Campagnes Google Ads & Meta Ads- EDM (Mailing)- Strategie Influenceurs et Gifting
- SubpodEcommerce ManagerFebruary 2023 - March 2023 (1 month)Byron Bay, NSW, AustraliaSubpod is a fast-growing global eCommerce business based in the Byron Bay Hinterland. We have a simple vision: make composting and gardening a part of everyday life through popular culture. We sell composting systems and gardening accessories through e-commerce, retail & school programs but more than that we are helping people start their journey toward a more sustainable lifestyle. With Subpod enthusiasts all over the world, we are building a truly global community of waste warriors, as well as the tools and resources to help them turn waste into a resource. Efficient management and optimization of Shopify Plus AU, US and UK websites & Amazon marketplace across product and sale launches, website content and visual merchandising to increase conversion rate and AOV through testing and data-led insights. Maintain product ranges online and work with the production team to ensure products are launched in full and on time. Responsible for all our digital touchpoints across Shopify & Amazon. Deliver key insights from our online platforms to the wider business to assist the various departments in regard to buying behavior, consumer feedback as well as market trends. Support the development of SEO and SEM campaigns by optimizing copy and data Support cross-channel promotions and campaigns with correct set-up and website content Formulate UI/UX design improvements and lead implementation with the tech team Set up and utilise A/B testing to continually optimize the online experience
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Education
- Licence Information-CommunicationUniversité Rennes 22015
- Master 1 MarketingEfap2016