Description

Actuary with an MBA, and Global Sales Force Effectiveness Manager, leading commercial excellence initiatives across all countries within a multinational pharmaceutical organization.

I bring strong international experience in Mexico and France, with a career focused on driving commercial performance, go-to-market strategy, and scalable sales excellence models at global and regional levels.

My experience spans:

Global Sales Force Effectiveness leadership, overseeing targeting, segmentation, call planning, incentive frameworks, and performance management across multiple markets

Pharmaceutical product launches and lifecycle management

Patient support programs and customer-centric commercial models

CRM strategy and omnichannel execution to support sustainable revenue growth

NPS & NSS frameworks to enhance HCP and patient experience

With over 10 years of management-level consulting experience, I combine a strong analytical background with a GM-oriented mindset, focusing on P&L impact, cross-functional leadership, and executive-level decision-making.

I am experienced in working within complex, multicultural environments, partnering with Marketing, Medical, Finance, IT, and Sales leadership to deliver consistent results across local, regional, and global organizations.

Languages

Spanish
Native or bilingual
English
Fluent
French
Conversational

Workplace preferences

Remote only

Primarily works remotely

Besins Healthcare France
Global Sales Force Effectiveness Manager
PHARMACEUTICALS INDUSTRY
January 2025 - Today (1 year and 5 months)
Paris, France
At Global Level: Identified needs to support and accompany the regions in sharing best practices, implementing KPIs to track and ensure sales force is working effectively.
At Local French Level: Implementation of full SFE practice & tools from scratch
Sales Force Effectiveness (SFE) Market Analysis (Pharma) Territory Performance Analysis Pharmaceutical Sales Reporting Business Insights Generation
México
International SFE Project Officer
January 2024 - January 2025 (1 year)
-Build an assessment plan to uncover inefficiencies in the processes, workforce, systems including the analysis of the following topics (non-exhaustive list):
oDoctor coverage
oTarget setting
oVisit planning
oField visit (messages, quality of the visit…)
oKPI used by team to assess performance (quantitative and qualitative KPIs)
oIncentive design
oCRM and field force monitoring tools
oField communication (incentives, success stories, tips and other messages)

-Make a diagnostic of each subsidiary based on KPIs that will have been set before: use a standardized approach
México Werfen
Business Intelligence Manager
January 2023 - January 2025 (2 years)
building dashboards and reports, monitoring KPIs, analyzing sales force effectiveness, tracking market share and product performance, identifying growth opportunities, supporting product launches, forecasting trends, and helping commercial teams improve performance across markets and territories.

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Actuario, Estudios de mercado
Universidad Marista (CUM)
2009
Actuario, Estudios de mercado
Diplomatura, Marketing farmacéutico
Tecnológico de Monterrey
2016
Diplomatura, Marketing farmacéutico

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Alfredo Conrad

Global Sales Force Effectiveness Manager

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