About Alexis Gabriel
I built a content brand that generated half a million dollars in gross product sales through storytelling alone — no ad spend. 2M YouTube subscribers, 13 years, a Shorty Award, a best-selling cookbook (50K+ copies), and a physical product brand (SALUT) built from zero to real revenue, on the back of content alone.
Most consultants sell frameworks. I sell what I've already proven works — on my own brand, my own money on the line.
France ↔ US/UK/Canada bridge. French, but my entire audience was built in English (US, Canada, UK). I know what it takes for a French brand to land with an English-speaking audience — and the reverse, reading the French food/content market for American or British companies. Most consultants only have one side. I have both.
Global food market expertise. Nestlé Foundation award winner (Les Nids d'Or, 2014). 3rd place in an international competition by Jamie Oliver to find the next YouTube food stars, recruited onto his Food Tube network (3+ years). Later guest chef on Jamie Oliver's Channel 4 "5 Ingredients Mediterranean," recurring at The Big Feastival with chefs like Gennaro Contaldo.
What I do:
- Cross-market positioning (France ↔ US/UK/Canada) for food, restaurant, CPG brands
- Brand storytelling strategy that drives sales, not just views
- Creative direction for content-led launches
- Content systems audit
- Founder/creator-to-brand positioning
Background: Engineering school → Magnum Photos / Agence VU → 8 years running a digital agency (founded, built, sold) → 13 years building French Guy Cooking → founder of SALUT.
Day rate: 1200€/jour. Available for strategic missions, audits, short-term creative direction.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- YouTube ChannelFounder & Creator : French Guy CookingENTERTAINMENT AND LEISUREJanuary 2013 - Today (13 years and 6 months)Paris, FranceFounded and scaled an independent YouTube channel and media company, reaching 2+ millions subscribers and generating 250,000,000+ views worldwide. Led team of 5-10. Developed and produced 500+ original videos and series, combining long-form storytelling, high production standards, and editorial consistency.Built and led a multidisciplinary team of 5-10 collaborators (production, editing, creative, operations), overseeing budgets, production workflows, and delivery schedules. Structured monetization through platform revenue, brand partnerships, and original IP, turning the channel into a sustainable and profitable media business while retaining full ownership of the content and brand.
- Salut CompanyFounder & DirectorApril 2021 - Today (5 years and 3 months)Paris, FranceBuilt SALUT from zero to $534K in gross sales, driven entirely by content — no paid ad spend.I lead SALUT®, a direct-to-consumer brand creating high-performance kitchen tools for professionals and passionate cooks, distributed worldwide. I oversee brand direction, product strategy, creative direction, and launches, ensuring a high level of execution across design, materials, and performance. Led team of 1-5. SALUT operates on a limited-release model, with one or two event-based drops per year. Products are developed in close collaboration with specialized workshops in France and internationally, including pure copper and silver cookware, professional-grade aprons, Normandy linen kitchen towels, and limited run recipe notebooks. Demand has consistently exceeded supply, with initial cookware batches selling out globally in under 6 hours. The brand grows in symbiosis with myYouTube channel, leveraging years of editorial storytelling to support product launches through clear, precise narratives rooted in real use and craft. The focus remains on fewer, better products— designed with intention, built without compromise, and made to last.
- Christopher Kimball's Milk StreetCorrespondentJanuary 2022 - Today (4 years and 6 months)Boston, MA, USA• • Provide recurring cultural and culinary perspectives on French food traditions, techniques, and ingredients for a primarilyAmerican audience Record and deliver bilingual contributions remotely from Paris
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Education
- Engineer's degreeICP2005Engineer's degree
- Math Sup / Math Spé, MathematicsCPGE - Classes préparatoires aux grandes écoles2002Math Sup / Math Spé, Mathematics