Description

🚀 Spécialiste en UA, growth et campagnes média multicanales

👉 Mon expertise :

Définition et exécution de stratégies UA multicanales

Optimisation des budgets et scaling des campagnes (ROI, ROAS, CAC, LTV)

Analyse fine des performances et recommandations stratégiques

Tests A/B, audiences, créas, tracking et attribution

Lancement de nouveaux marchés et expansion internationale

🎯 Je peux vous accompagner pour :

Booster la croissance de votre app ou produit digital

Optimiser vos campagnes existantes et améliorer vos KPIs

Mettre en place une stratégie UA efficace et adaptée à vos objectifs

Vous conseiller sur le tracking, la mesure et l’attribution

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Happn
Growth/User Acquisition Senior
January 2024 - Today (2 years and 5 months)
Paris, France
Manage user acquisition campaigns for Happn across key markets (France, Netherlands, Belgium, and the United Kingdom).

Develop and implement growth strategies, optimize campaigns performance, and analyze market trends to drive app installs, events, revenue and user engagement.

Focus on leveraging data-driven insights to meet KPIs and expand user base efficiently.

Leveraged advanced knowledge of iOS ecosystems and SKAdNetwork to optimize attribution, maximize ROI, and navigate privacy-first advertising challenges.
Content Marketing, Social Media Strategy, Paid Social, Conversion Optimization User Acquisition Branding Acquisition trafic Growth hacking
Addict mobile
User Acquisition Manager Senior
January 2021 - January 2024 (3 years)
Paris, France
Develop, execute, and monitor the user acquisition strategy by leveraging various UA channels: paid, social & search, organics, etc. Manage relationships on a day-to-day basis with our strategic UA and Monetization partners such as: Facebook, Google, Apple, Snapchat, and TikTok. Steer & optimize key performance metrics - CPI, CPA, CAC , ROAS, retention etc.

Regular reports and analysis to find opportunities for improvement.

Collaboration with a creative team to improve ads performances and user retention. Some of my favourite channels & MMP: Meta, TikTok, Google, Snapchat, Apple Search Ads, Unity, Moloco, AppLovin, Unity, Adjust, Appsflyer, Branch etc. Comfortable with influencer marketing and ASO.
Growth hacking Content Marketing, Social Media Strategy, Paid Social, Conversion Optimization User Acquisition Digital Marketing Branding