About Alexandre
- Design complet d’app mobile (iOS / Android)
- Design de dashboard, SaaS ou outils web
- Prototypage interactif (Figma)
- Refonte d’interfaces existantes (UX audit + UI refresh)
- Création de design systems cohérents et scalables
- Définition du MVP (fonctionnalités clés, priorisation)
- User flows et architecture de navigation
- Implémentation de boucles de rétention et mécaniques d’engagement
- Création de wireframes / maquettes basse et haute fidélité
- Optimisation du funnel d’acquisition
- Création de landing pages performantes
- Définition des KPI (activation, rétention, conversion)
- A/B tests produit ou messaging
- Mécaniques virales, referral, gamification
- Entretiens utilisateurs (script, conduite, synthèse)
- Priorisation des insights en backlog produit
- Tests utilisateurs (prototypes cliquables ou version live)
- Challenge de la vision produit
- Accompagnement sprint “0 to 1” (de l’idée au prototype testé)
- Coaching produit/design pour équipes non-tech ou premières recrues
- Stratégie de lancement sur les app stores
- Design : Figma, FigJam, Adobe XD
- Product : Notion, Trello, Jira, Productboard
- Growth & Analytics : Mixpanel, Amplitude, Webflow, Typeform, Tiktok
French
Native or bilingual
English
Native or bilingual
Experience
- NEXTDOOR APPParis City ManagerApril 2024 - December 2024 (8 months)Paris, France
- Managed 100,000+ Weekly Active Users (WAUs) in Paris with a focus on engagement and retention
- Led and executed the full user growth strategy: PR, paid ads, email marketing, and viral loops
- Combined data-driven insights with creative experimentation to drive sustainable growth
- PUNKT APP (HEC INCUBATOR)Co-Founder & CEOSeptember 2023 - Today (2 years and 9 months)Paris, France
- Grew Punkt from 0 to 10,000 Monthly Active Users (MAUs) with 20% Day-30 retention
- Raised €45k in non-dilutive funding, backed by INSEAD Business Angels and the HEC Incubator
- Built and optimized the full acquisition funnel, implementing CAC:LTV tracking and cohort analysis
- Managed the entire product lifecycle — from ideation to launch — with a focus on mobile UX and retention loops
- BIGSIS APP (TBS INCUBATOR)EntrepreneurJanuary 2020 - December 2021 (1 year and 11 months)Paris, France
- Secured €20k in revenue and equipped 10 university campuses (25 more in progress)
- Won 2nd place at the CRECE CCI competition (€2k) and 3rd place at the ATALE competition (€3k)
- Managed press and media outreach, landing coverage on France 3 (prime time), La Tribune, Studyrama, and more
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Education
- Mastère EntrepreunariatESCP BUSINESS SCHOOL2023
- Master in New TechnologiesUNIVERSITÉ PANTHÉON SORBONNE2022