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Alexandra Lopez

App & mobile Marketing, UA, SEA, ASO

Can work in or around Paris

  • 48.858705
  • 2.342865
New
Propose a project The project will begin once you accept Alexandra's quote.
Propose a project The project will begin once you accept Alexandra's quote.

Location and workplace preferences

Location
Paris, France
Can work onsite in your office in
  • around Paris and 50km

Verifications

Freelancer code of conduct signed
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Verified email

Languages

Categories

Skills (17)

Alexandra in a few words

Passionate about mobile and app marketing, especially UA and retargeting :
- 6 years xp in traffic management
- 4 years xp in managing teams of digital experts (UA/ASO & retargeting, affiliation, SEO/SEA/SEM, design, TPM).

I’m here to help you in your company growth and scale !

Experience

Lydia - Lydia

Head of Digital Performance

Paris, France

July 2022 - Today (5 months)

Management of UA and SEO team, then takeover of the acquisition squad (7 persons: design, CRM, SEO, UA, copywriter, affiliation and adnetworks managers)
• Build and deploy the acquisition strategy;
• Optimize UA and retargeting campaigns while managing monthly budgets : GAFAM, social media, display/programmatic, adnetworks;
• Develop performance partnerships, CRM initiatives and launch new adnetworks;
• Improve SEO (content, backlinking)
• Work with other teams (data, dev) to track performances (costs and conversion rates for paying users), and build internal dashboards; : Independent, rigorous and ambitious w/ strong client/partners relationship and communication skills, stress and priority management, performance driven, curious with daily good mood

Ad4Screen

Marketing Director

Paris, France

March 2021 - July 2022 (1 year and 4 months)

Takeover of the B2B marketing team:
• Manage 5 persons (scope : 2 agencies and 1 techno);
• Define and deploy the annual strategy and budget;
• Team restructuration, training & recruitments;
• Reinforce sales/marketing synergy (webinar, conferences, fairs);
• Develop growth drivers for B2B lead generation, content marketing and automation, scrapping and lead nurturing, SEO/SEA;
• Sales prospecting automation (CRM, cold emailing, scrapping);

Ad4Screen

Head of Acquisition

France

June 2019 - March 2021 (1 year and 9 months)

New business unit creation, merging 2 expertises (project & traffic management):
• Management of 13 persons and training of team leads;
• Portfolio +50 clients, B2B and B2C
• Lead annual strategy and tactics;
• + 800K€ investments / month;
• Launch of UA campaigns: ASA, UAC, Huawei Ads, Google Ads, Facebook Ads, Snapchat, TikTok, Pinterest, Youtube, Drive to Store, Networks, Programmatic;
• Performance driven campaigns (CPA/CAC, ROI/COS, retention, LTV..);
• ASO on App Store, Google Play and App Gallery;

Ad4Screen

International Key Account Manager

Île-de-France, France

July 2018 - June 2019 (11 months)

Recommendations

Check out Alexandra's recommendations

Education