About Alexandra
Plus de 8 années dans le domaine des tendances, planning stratégique, projections, innovation et social listening dans des cellules consumer insight. Je propose des approches combinant veille traditionnelle & digitale, social listening et search.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Pernod RicardGlobal Social Listening ManagerApril 2022 - September 2023 (1 year and 5 months)Paris, FranceKey mission: Developing and embedding the usage of new sources of data, with a focus on Social Listening in Pernod Ricard Ways' of working. Roles & Responsibilities:• Lead the development of new standardized tools, automatic dashboards, analytics - based on new sources of data• Implement & pilot new designed methodologies / tools / dashboards• Test and experiment innovative methodologies• Support, nourish and collaborate with, Brands, Market, Regions and other Center of Excellence- Consolidate and promote learnings, insights, implications identified on own area, derive global implications and share it in global accessible platforms• Provide training and support to empower all Consumer Insights Planner's / Marketing teams to embrace & use new sources of data in all suitable projects / all insights topics• Manage Social Listening Global Platform / Supplier with negotiation of annual global fees• Work on a day to day basis with Digital, IT, external Data scientists
- Euler HermesMarket Insight ManagerJanuary 2021 - March 2022 (1 year and 2 months)La Défense, Puteaux, FranceJob creation : managing the market insights activity for Euler Hermes France, including :- competitive watch- strategic business opportunities for the comex- customer & sales insights
- L'OréalGlobal Social insights Manager @ Head of Prospective & Consumer Intelligence DepartmentSeptember 2018 - January 2021 (2 years and 4 months)SOCIAL LISTENING: ad-hoc studies, alerting on emerging consumers' trends, competitive watch, input for new potential brand acquisitions. PROJECT MANAGEMENT: Lead of worldwide taskforces for the top management.
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Education
- Master of ScienceToulouse Business School2014Master of Science (MSc), Marketing Management et Communication
- Bacalauréat, Economique et SocialSaint Jean de Passy2008Bacalauréat, Economique et Social