Alexandra Antonelli

Present full collection briefs per sales channel to Creative Director and Head of Product development. Full P&L responsibility on related channel achieving growth and profitability targets. Achieve sales targets, manage sales pipeline, and close new business via strategic partnerships. Develop/grow existing strategic partnerships while securing a balanced geo and channel split across pure players, specialty stores and department stores (50M EUROS) Lead the Paris and US Showroom with 4 collection per year. Part of the Leadership Team. Manage 6 agents: define objectives, commercial strategy and feedback, 4 Distributors, the US subsidiary, a Sales Team of 8 people, A customer Service of 5 people.

Set up of the wholesale strategy in the Area (27m€): developing Like for Like Performances of the multi brand, on liners and franchise network, contracting with local partners to open franchising stores and shop in shops. Opening of 2 franchise stores: Lebanon and Moscow and SIS in Italy and Holland. Follow up & Analysis of the Retail business: KPI analysis, Action Plan to develop the turnover and the Sell Thru, CRM monitoring. Transverse Management of the local teams, trainings, performances analysis. Analysis & Benchmark of the global business for the strategic plan: identification of new opportunities of development in the multi-brand and department store channels. Manage 3 agents: define objectives, commercial strategy and feedback.

Develop and Manage the strategy in the area: 200 customers (22 millions€): department stores, multi-brand and on liners (Prospection and development, Definition of budgets, Orders and Follow up). Negotiations, Definition of the distribution aligned with the new strategy. Analyze and Follow Up of results in Department Stores, Management of the Staff, Definition of the location and OTBs. Off price business: Stock dilution, and new business opportunities (5 millions€) Involved into the buying session for Shoes, RTW and Jewelry with the Retail Merchandising team: sales analysis, editing, pre buying.