About Alessandra
Strategic insights professional with 10 years of international (Netherlands, France, Canada) experience delivering actionable insights to drive strategic decision-making across global organizations (incl. CPG, apparel / retail, and luxury goods).
Skilled at leveraging diverse data sources and emerging technologies to uncover competitive advantages and inform business strategies.
A confident problem solver who is passionate and curious when confronted with new challenges.
English
Native or bilingual
French
Conversational
Can work on-site
Paris (up to 50km)
Experience
- lululemonGlobal Insights ManagerRETAIL (LARGE RETAILERS)October 2024 - January 2026 (1 year and 3 months)Vancouver, Canada
- Lead global market research initiatives incl. ongoing brand tracking in 28 markets, translating findings into globally compelling narratives and frameworks to guide brand strategy and growth
- Leverage multiple data sources (incl. social analytics, cultural foresights and trends, quant/qual research, Voice of Guest, Strategy, etc.) to uncover culturally relevant consumer-centric insights
- Monitor and report business critical KPIs to senior leadership through data-driven storytelling
- Drove the transition of global brand tracking program from Harris to Material+ in 2024
- lululemonGlobal Insights Sr AnalystRETAIL (LARGE RETAILERS)February 2023 - October 2024 (1 year and 8 months)Vancouver, BC, Canada
- Lead global market research initiatives incl. ongoing brand tracking in 28 markets, translating findings into globally compelling narratives and frameworks to guide brand strategy and growth
- Leverage multiple data sources (incl. social analytics, cultural foresights and trends, quant/qual research, Voice of Guest, Strategy, etc.) to uncover culturally relevant consumer-centric insights
- Monitor and report business critical KPIs to senior leadership through data-driven storytelling
- Drove the transition of global brand tracking program from Harris to Material+ in 2024
- KantarChef de Groupe, Brand ExpertiseCONSULTING AND AUDITSMarch 2020 - January 2023 (2 years and 10 months)Paris, France
- Managed and optimized ad hoc research programs, including global brand tracking study for Nestle Coffee (primarily Nespresso) in 52 markets, to ensure efficiency and delivery of relevant and meaningful insights
- Managed the transition of Nespresso’s global brand tracking program from Ipsos to Kantar in 2020
- Collaborated with clients and cross-functionally to ensure projects achieved brief expectations
- Supported and mentored junior research executives and interns
- In addition to Nestle Coffee, other clients included luxury (Kering), CPG (Petit Navire, BUT).
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Education
- Behavioural Economics & Game TheoryUniversity of Amsterdam2016Master of Science (MSc)
- Economics & Business AdministrationSimon Fraser University2015Bachelor of Arts (BA Economics), Minor in Business Administration
Skill set
Categories
- Other