About Alban
15+ years of experience & solid track record in Advertising, CRM & Data Marketing areas.
Leading Digital Transformation for Key Accounts - Digital Marketing & Data Strategy
Previously a role as :
- Digital Account Director in french leading media agencies & advising companies
Now helping advertisers & publishers to develop their business/revenue through :
- Business Development Lead for fast-growing digital start-ups
- Building & implementing Data Transformation framework for Key Accounts
A triple digital expertise in Data, Advertising & CRM.
Specialties:
- Big Data & Data-driven solutions (CDP/DMP)
- IA, Machine Learning, Predictive Marketing
- Customer journey & User Experience customization
- Design/UX/UI/CRO
- Digital customization & real time activations (CRM, website...)
- E-marketing : Paid Media & Paid Social (ROI & Branding campaigns)
- Audience Development, SEO & Brand Content
- Tracking/analytics (CMP, GA4, Ad centric)
- Business Development & Monetization
Feel free to contact me.
AT
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 50km)
Experience
- The Good WillSenior Business DeveloperCONSULTING AND AUDITSSeptember 2019 - Today (6 years and 9 months)Paris, FranceCréation de la practice "Data & Activations Programmatiques" au sein du cabinetProspection de nouveaux clients (Annonceurs/Agences) et partenairesConseil en stratégie media et data pour les clients du cabinet
- YONDER MEDIASenior Business DeveloperPRESS AND MEDIAJune 2017 - Today (9 years)Paris, FranceConseil en acquisition et monétisation d'audienceCréation de l'offre Régie PublicitaireProspection de nouveaux clients (Annonceurs/Agences) et partenaires Tourisme/Voyage
- CHANELConseil media et data marketingLUXURY GOODSMarch 2016 - May 2017 (1 year and 3 months)Neuilly-sur-Seine, France
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Education
- Mastère Communication d’entreprise / Publicité et Média (BAC+5)ECS (European Communication School)
- Diplômé du programme « business administration » - spécialisation communication et marketing (BAC+4)NOVANCIA - ex-ADVANCIA (école de la CCIP, membre de la Conférence des Grandes Ecoles)