About Alban
Alban Laurent est un créatif multidisciplinaire primé de plusieurs awards. Avec une experience de plus de 9 ans en direction artistique, travaillant au coeur des agences les plus exigeantes à Paris et à Londres telles que Havas Paris, WCRS, Engine, McCann World, Peloton.
Son expertise couvre les campagne 360, l'identité de marque, plateforme digital, activations, campagnes internationales, campagne TV, digital, identités visuelles, conception de logo et site web pour des marques internationales telles que Peloton, Taco Bell, Acer Predator, Paris Airport, Accor Hotels, Bosh, Bacardi et bien d'autres.
Ses compétences :
- Création de logo
- Création d'identité visuelle / refonte d'idéntité visuelle
- Carte de visite / Brochure / catalogue
- Mise en page
- Illustration
- Photographie et retouche photo
- Affiche / Poster
- Mood Board
- Habillage réseaux sociaux
- Webdesign
En dehors du monde de la publicité, il est également un photographe passionné et un artiste illustrateur qui travaille principalement en monochrome à l'aide d'encre de Chine, de stylo à pigments, d'acrylique et de feuille d'or à la main.
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Alban Laurent is a multidisciplinary award-winning creative. Experienced with over 9 years of Art Direction working for some of Paris’s and London’s most demanding agencies such as Havas Paris, WCRS, Engine and McCann World group.
His expertise covers 360 campaign, brand identity, brand platform, brand activation, global campaign, TV campaign, digital, experiential installation and interfaces for international brands including Taco Bell, Acer Predator, Paris Airport, Accor Hotels, Bosh, Bacardi and many more.
Outside of the creative advertising circle, he is also a passionate street photographer and artist illustrator who mainly works in monochrome using Chinese ink, pigment liner pen, acrylics and hand gold leaf. The work of Ban consists in exploring and capturing the emotions & limits of the human brain.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- WWF FranceReusable cupENVIRONMENTALJanuary 2019 - July 2019 (6 months)Cité de Londres, United Kingdomidentité visuelle, sites internets, communication interne, brochures, vidéos
- PARIS AEROPORTWelcome storiesPUBLIC SECTORFebruary 2018 - March 2019 (1 year and 2 months)Paris, France( Identité visuelle, logos, communication interne, campagnes publicitaires, catalogues, habillages de stands, brochures, supports de formations, animations digitales...)
- HAVAS VOYAGESThe 6 friends theoryTRAVEL AND TOURISMJanuary 2018 - September 2019 (1 year and 9 months)Paris, FranceWith over 790 hotels worldwide, Mercure have a truly international presence. Our challenge was to amplify this in an unusual and interactive way, while showing that through Mercure, everyone is connected.We used the Six Degrees of Separation theory to put Mercure to the test and prove we’re all linked by a chain of six. With an online casting mechanic, we found the perfect candidate to kickstart the test – 22-year-old Italian, Ludovica.The campaign reached 28 million people, saw over 600 participants from 26 countries, 50K votes and 11 million views. The activity generated over 2.2 million visits to Mercure Hotels’ website and 240K new Facebook fans.
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Education
- Master Communication visuelleConde Paris2015Desktop publishing (Adobe Suite) & english class Marketing & social media Press & public relation Advertising Campaigns (Print / Web series / Digital / Web design)