Alain Fernandes

Consumer apps + Hardware - Search, Google App, Google Pixel, Watch & Buds, Chrome App, Grow with Google

Project management & agencies relationship Setting, translating, and executing the on- and offline go-to-market strategy. Developing and overseeing campaigns from marketing strategy, pitching partners, delivery to post-campaign reports.

• ● Significant projects : leading 2021 "Search makes us move Forward" 360° Google Fr Search campaign Creative coordination & production of local adhoc content Crafting 360° brand activation strategy, detailing the full marketing plan and providing valuable, actionable insights to inform future strategies.

• ● Significant projects : leading 2022 "Find that thing" Google Lens digital campaign Cultural Marketing & Brand activations Building bridges between marketing objectives and creative content through cultural partnership to deliver effective and creative results.

• ● Building culturally relevant media partnership with BRUT., Konbini, Hugo Décrypte, SO Press, Explore Media, MAD (Figaro)

• ● Influence campaigns : identifying and managing best talents to craft content with, building a scalable influence content creation process across EMEA teams and budget management

• ● Significant projects : Kings World Cup ft AmineMaTue, A.I. art gallery event in partnership with influencers and A.I. studio, Google Lens x Konbini "Start here" (GP Strategies Brand content 2023) Cross functional campaign coordination : EMEA teams, Intern-Extern comms, Partnering closely with Product Marketing/Production/Creative teams, Advertising & Media teams, Key Opinion Former

Managing international and french accounts, 360 advertising for (tv, ooh, print, social media, brand content) for Orange + Beiersdorf Nivea Men x PSG + L'Oréal group (Cadum + La Provençale Bio)

Managing international and french accounts, 360 advertising for (tv, ooh, print, social media, brand content) for Altice + HSBC / Procter & Gamble + Fiat + Olympique