Aishwarya Gupta

Defined the group's social vision (LinkedIn, Facebook, Instagram) across 11 international markets: editorial guidelines, tone of voice, multi-market content calendar and native formats — +15% organic engagement YoY. Engineered the Employee Advocacy Programme from scratch: 100+ brand ambassadors across 11 markets, platform training, internal events and reporting — estimated 3x organic amplification. Managed agency relationships end-to-end (briefing, creative direction, contract negotiation, PO management) covering a EUR 20K/month budget for paid social, agency fees, and video production. Developed the full social go-to-market for the EV Charger product launch (scripts, video shoots, Reels, carousels, Stories across markets) and co-led the social rollout of the 2026 corporate rebrand.

Strategic communications advisor to the Customer Centricity Director: defined channel strategy, tone, and messaging for a global employee audience — the closest analogue to executive personal brand management. Produced bilingual EN/FR content (newsletters, SharePoint intranet, event comms) and facilitated Customer Centricity webinars end-to-end, including speaker curation, live facilitation, Q&A, and post-event reporting, for international audiences.

B2B SaaS company. Owned social media, SEO, email, and CRM activities: planned and produced B2B social content (LinkedIn, X) with weekly KPI reporting and community management; built HubSpot email funnels that improved campaign effectiveness by +8%; led an SEO audit and WordPress restructure that increased organic traffic by +30% in 3 months.