Aicha Mansouri

Helping leaders reach key milestones by assisting them to launch, accelerate, and improve the performance of their company, as for ex.:

• Aroma-Zone : Shaping the launch of international markets with a 1st POC en italy (Website, Budget, Digital Marketing, HR, ...)

• Carbonable: Marketing and Partnership Strategy within a New Ecosystem using Innovative Tools (e.g., Discord, NFT, ...)

Launched Wagli: An Online Training Organization Specializing in Blockchain Technologies.

+200 People Trained and Several B2B Partners: My Photo Agency, Mobivia, Vyv Group, Willa, ect.

Voyage Privé is a private sales on-line company (only open to members), focused on travel, that generated a total revenue of +700M€ in 2019

• 2020-2021 Board member, Chief Of Sales (UK, IT, ES, FR, DE, CH, BE, NL, AT)

• 2018-2020 International Expansion Director

• 2017-2018 Country Manager Germany & Switzerland

Management of a Total Travel Revenue of +300M€ in various European markets:

Budget, P&L monitoring and margin optimization.

>> Marketing

• Performance marketing: Management of a +20M€ budget with a strong ROI strategy. Management of SEO, SEA, Social Networks, affiliation, Offline (TV, Radio, display) campaigns.

• Management of a database of +40M members: mail-planning, OR and CTOR optimization, personalization

• Editorial and visual content production, merchandising and marketing campaigns

• Social Networks Strategy (2.7M Facebook fans) and e-reputation management.

>>Market launch and development

• Development of high-potential markets: 100M€ in 2 years.

• Market studies and Go to Market strategy (Product, Legal, Acquisition,

Partnerships, etc.).

• Costs optimization and rapid profitability strategy

>>Product & Site management

• Product strategy for every market : destination, type of accommodation, transport

• Product competitiveness : Benchmarking and pricing optimization

• Definition and implementation of new product lines & functionalities (upsell,

membership).

• Websites and UX monitoring

>>People

• Management +100 international FTEs: scorecards, recruitment, onboarding, training,...

• Reorganization of the sales teams: optimization of -20% of FTEs

>>Purchase

• Launch of new destinations: sourcing, negotiation and key account management

>>Crisis Management (COVID)

• Risk management: cancellations of bookings, Airlines financial health, insurance

• Adaptation of the product types, content and communication strategy

• Process automation and Agile organization implementation

• Teams restructuring to manage the weekly FTE variation

• Innovations to scale air travel refunds and travel deferrals

Kitchen Trotter is a B2C and B2B food brand:

• A subscription-based e-commerce to get cooking kits delivered to your home

• An online international gourmet store

• A range of products for retail

• Tailor-made services for key customer-accounts

>>Strategy & management

• Products/services development, go to market strategy and execution

• Business units’ coordination: sourcing, operations, marketing, IT, design and sales

• Business planning and monitoring

• Recruitment and management of a team of 15 FTEs

>>Digital marketing

• Implementation of different acquisition channels

• Performance marketing planning & management of a budget up to +100K€/Month

• Content strategy (community management, newsletters, etc.) and partnerships

>>B2B & Retail

• Product development for retail stores: listing in less than 3 months within Top food retailers (Galeries Lafayette, La Grande Epicerie, Monoprix, etc.)

• B2B services development: B2B key account management, loyalty service, communication, etc.

• Events planning: trade fairs, pop-up store.

>>Fundraising

• First business angels funding in June 2013 and shareholders reporting

• Bridge transactions (stock warrants)

>>IT & Design

•Management of the tech team : IT and design development (website & back-office), sprints prioritization Product and customer journey/conversion-rate optimization