About Adrien
15 years experience working in strategy and entrepreneurship, between culture, art, tech, entertainment & luxury, between agencies & startups, between advertising & digital, between images and words, between the good old world and the next-gen world.
RESUMÉ
- Chief Strategy Officer @ Helmut since 2016
- Ex Chief Strategy Officer @ VML (ex-Wunderman + Kassius and Blast Radius agencies)
- Ex Strategic Planner @ Ogilvy, McCann, BBDO
+
- Co-founder of the startup Popcorns, sold to SensCritique in 2019.
- Co-founder & storyteller @ MOODS since 2015.
EXPERTISE:
Industries ☛ culture . luxury . beauty . medias . art . fashion . cinema . streaming . tech . startups . big accounts or small companies .
Creative strategy ☛ new gen digital creativity . content . brand strategy . conception . storytelling . advertisîg campaigns . social amplification . innovation . out of the box ideas . activations . trends . prospective .
Social expertise ☛ TikTok . Instagram . Facebook . Linkedin
Writing ☛ conception-redaction . scenario . editorial. storytelling .
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- SensCritiqueBoard member & advisorFILM AND AVSeptember 2019 - Today (6 years and 9 months)Paris, FranceSensCritique : Le bouche à oreille culturel.2024 : Grand prix Stratégies du brand content (bronze) --> SensCritique x MACIFhttps://www.strategies.fr/creations/campagne/senscritique-pour-macif-bilan-de-sante
- HELMUT AGENCYChief Strategy Officer (CSO)CONSULTING AND AUDITSSeptember 2016 - Today (9 years and 9 months)Paris, FranceIn charge of Strategic Planning, Creative Conception & Social Intelligence teams.HELMUT was elected luxury communication agency of the year.Awards 2023 : Grand Prix Stratégies du Luxe for Lancôme.Awards 2022 : Agence de l’année, luxury category, 43th edition.Awards 2021 : Grand Prix Stratégies du Luxe for Paco Rabanne in digital and for Viktor & Rolf in innovation.Awards 2020 : Grand Prix Stratégies du Luxe for Cacharel Amor Amor in Influcence.At Helmut, we create elevated luxury campaigns for the new gen, integrating brand strategy + big idea + social & digital amplification.I do my best for L'Oreal, YSL, Lancôme, Remy Martin, Diesel, Cartier, Dior, Givenchy, Jaeger Lecoultre, Chaumet, Guerlain, Paco Rabanne, Louboutin, Armani, Shiseido, Issey Miyake and many others.☛ http://helmutagency.com
- Popcorns (sold to SensCritique)Co-founderFILM AND AVMarch 2015 - September 2019 (4 years and 6 months)Paris, FrancePopcorns est une app qui permet de trouver le meilleur film ou série à regarder, en moins de 5 minutes.Popcorns est racheté en 2019 par SensCritique.En septembre 2016, Popcorns a été Lauréate de Orange Fab, l'accélérateur de startups d'Orange.
Reviews
Lancelot
Plüm Énergie
Reviewed on 25/10/2016
Adrien a compris notre problématique en un éclair. Il est smart, efficace et a un grand talent pour catalyser les réflexions et les synthétiser.
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Education
- Master II, Global Communication (spécialisation : Innovation et Brand Management)ISCOM