About Adrien
Je lance actuellement une Startup dans la E-Santé/RH B2B.
En parallèle, je souhaite vous faire profiter de mon expérience de Growth Hacker B2B, avec une expertise en web marketing, web analytics et référencement.
Je peux vous aider dans votre stratégie de développement, en appliquant les principes Lean Stratup et Design Thinking pour trouver de nouveaux relais de croissance - notamment à international.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- IBMExternal Communication and Press Relations OfficerTECHJanuary 2011 - December 2011 (1 year)Paris, FranceMission : Building up and monitoring communities on social media platforms.Details of the experience :- Implementation of e-reputation, business intelligence and monitoring tools and solutions : Netvibes, Argus de la presse.- Revision of KPI reporting and daily community management practices.- Spreading 2.0 initiatives into the whole multicanal strategy : CRM, HR, Custumers insights, SEO etc.- Creation, integration and diffusion of multimedia editorial content : blogs notes, infography, videos, live conference.- Taking part into a new website launching with proposals of new editorial line and social media optimization.- Making employees aware about digital environment and collaborative tools through survey, workshops and guidelines documents.
- BforBankCommunity ManagerBANKING AND INSURANCEJuly 2012 - March 2013 (9 months)Paris, FranceMission : Building up and monitoring communities on social media platforms.Details of the experience :- Implementation of e-reputation, business intelligence and monitoring tools and solutions : Netvibes, Argus de la presse.- Revision of KPI reporting and daily community management practices.- Spreading 2.0 initiatives into the whole multicanal strategy : CRM, HR, Custumers insights, SEO etc.- Creation, integration and diffusion of multimedia editorial content : blogs notes, infography, videos, live conference.- Taking part into a new website launching with proposals of new editorial line and social media optimization.- Making employees aware about digital environment and collaborative tools through survey, workshops and guidelines documents.
- Euler HermesGroup Digital OfficerBANKING AND INSURANCEDecember 2013 - Today (12 years and 6 months)Paris, FranceDIGITAL STRATEGY MANAGEMENT- Define & rollout digital strategy on corporate websites (Webmastering, content management, traffic acquisition - SEO/SEA, technical evolutions, lead generation, web design, growth hacking strategy)- Build customer journey throughout websites, around a customer centric approach- Empower a local digital network (around 42 countries)DIGITAL PERFORMANCE STRATEGY- Revamp EH Web analytics strategy – Tracking, Analytics, Reporting.FUNCTIONAL EVOLUTIONS- Define, supervise, monitor new technical evolutions to leverage CMS capabilitiesSOCIAL MEDIA STRATEGY- Rollout Social Media Strategy (social media guidelines, social media governance, deployment of local initiatives)INTRANET STRATEGY- Revamp EH Group Intranet- Coordinate & Empower local digital network (7 regional intranets)
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Education
- Master Sup de Co, Marketing and CommunicationNEOMA Business School2012Mémoire académique: Comment améliorer l'image d'une marque sur les médias sociaux. > 160.000 vues > 4.000 téléchargements https://www.slideshare.net/AdrienBourzat/mmoire-acadmique-adrien-bourzat
- Bachelors of Arts, Marketing and CommunicationNapier University - Edimbourg2009