About Adeline
Hello, I'm Adeline 👋🏻
🇫🇷
Spécialisée dans le ecommerce, je peux vous accompagner sur différentes facettes du Product Design :
• Audit UX & Recommandations
• Formation
• Design System
• UX Lead
• DesignOps
• Product Design
Mon aventure a commencé en psychologie humaine. Ensuite, j’ai évolué dans le monde digital, plus particulièrement dans le ecommerce et le Luxe.
En 2017, je me passionne pour le product design. Je suis devenue Product Designer, UX Researcher, puis UX Lead, DesignOps. J’ai mis mon expertise au profit de divers ecosystems, de la PME aux grand groupes (Orange, PUIG, L’Oréal, LVMH), à différents niveaux : local ou mondial.
Après une expérience significative au coeur de l’ecosystem du product design, j’aspire à partager mon expertise au profit des vos besoins, produit ou projet.
🇬🇧
Specialising in e-commerce, I can assist you with various aspects of product design:
• Audit UX & Recommandations
• Design training
• Design System
• UX Lead
• DesignOps
• Product Design
My adventure started in human psychology. Then, I moved into digital, particularly in eCommerce and Luxe.
In 2017, I'm passionate about product design. I worked at different positions : Product Designer, UX Researcher, Design system manager and then UX Lead, DesignOps. I worked in different ecosystems, from small business to large groups (Orange, PUIG, L'Oréal, LVMH) and at different levels: market or worldwide.
After these experiences my ambition is to scale design value linked to your needs, product or project.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Rennes (up to 50km), Saint-Malo (up to 50km)
Experience
- Parfums Christian DiorSr. UX Lead - DesignOpsLUXURY GOODSMarch 2024 - Today (2 years and 3 months)~ Refont ecommerce website worldwide.~ Design system creation.~ UX Research (build + run)~ DesignOps.
- L'OréalHead of DesignFASHION AND COSMETICSMarch 2022 - March 2024 (2 years)Clichy, FranceCollaboration with Product Owner, Agile methodology - Scrum (Jira, Confluence, Notion, SalesForce) STRATEGIC VISION• Setup of the research unit Worldwide• Build the research roadmap in close collaboration with product team and eCommerce trends• Put the consumer at the heart of the strategy DESIGN SYSTEM• Worldwide WhiteLabel Design System (multi-brands)• Build & Run• Onboarding / Evangelization RESEARCH OPS• Research squad management (UX Researcher, UX Designer, Data Analyst)• Provide access to all the research data from a central tool• Create the Research frame thanks to clear process, protocol and documentation• Combine qualitative data (GA) with quantitative data (User Test)• Automation of quick search reports PERFORMANCE• Build methodology to follow the performance linked to the users behavior/ actions• Analyse the performance thanks to User Research and Performance methodology• Set-up recommendation related to a specific website topic CONSUMERS• Define eCommerce Arketypes (linked to the users research)• Build real Consumer Journey• Define new eCommerce en Beauty trends
- L'OréalUX/UI LeadFASHION AND COSMETICSOctober 2020 - March 2022 (1 year and 5 months)92300 Levallois-Perret, FranceManagement -> Design System Manager / Product Designers (Jira / Notion) Build best-in class e-commerce Feature (UX & UI) -> 180 features, 2 XXL features (Checkout, Loyalty) Collaboration -> Work closely with Ba, PO, Dev and UI agence (Jira / Confluence / Notion) Business collaboration -> Work closely with business team to consolidate User needs and Business needs.Animation -> Animate L'Oréal WW UX communityDesign System -> Setup Atomic Design System White Label with Design tokens (Cross Brands/Worldwide) - Figma + Zeroheight Contribution to build the Global L'Oreal Platform (Used by 22 brands on 188 webistes)UX Research -> UX Research through interviews, studies... for each XL Features / To anticipate eCommerce Trends and improve the customer journey (O+O)Analyse of the current customer journey -> to go further everyday, to be best in classTesting -> Setup testing roadmap (A/B test, interview, shadowing)Elearning -> Videos to increase the UX mindset inside L'OréalWireframing & Prototyping -> Sketch / Figma / Invision / Abstract
Recommendations
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Education
- Master 2 - UX Management & Design ThinkingSup de pub - INSEEC U2019
- Master 1 - Marketing DigitalSup de Pub - INSEEC U2018Master 1 - Marketing Digital